RTB House Personalized Retargeting

RTB House Personalized Retargeting

RTB House Personalized Retargeting is an advertising platform that allows you to show personalized ads to people who have previously visited your website. It uses cookie-based retargeting to track website visitors and then serve them relevant ads across the web to encourage them
Online Services Advertising & Marketing
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RTB House Personalized Retargeting alternatives ➤

RTB House Personalized Retargeting

An advertising platform allowing personalized ad targeting of website visitors through cookie-based retargeting, encouraging repeat visits and desired actions like purchases.

What is RTB House Personalized Retargeting?

RTB House Personalized Retargeting is a retargeting and real-time bidding advertising platform suitable for ecommerce stores, lead generation sites, and other online businesses looking to bring users back to complete desired actions.

It works by placing a tracking cookie on your website visitors when they land on your site. Then, when those visitors browse other sites across the RTB House ad network, they will be shown personalized ads reminding them about products or services they previously viewed on your website.

Some key capabilities include:

  • Advanced segmentation to target ads to specific user groups based on their past site behavior, purchase history, demographics etc.
  • Cross-device tracking to retarget users across mobile, desktop and other devices.
  • Real-time bidding for buying ad impressions optimized for your conversion goals and ROI.
  • Dedicated account management and optimization expertise for setting up, managing and optimizing high-performance campaigns.
  • Integrations with major ecommerce platforms like Shopify and Magento to easily setup retargeting.
  • Onsite personalization to showcase dynamic product recommendations.

Overall, RTB House Personalized Retargeting stands out with its advanced segmentation and machine learning capabilities to serve your prospective customers with the right message at the right time across multiple channels and devices. It's an effective platform to recover abandoning visitors, boost repeat purchases, and increase overall customer lifetime value for online businesses.

RTB House Personalized Retargeting Features

Features

  1. Cookie-based retargeting to track website visitors
  2. Personalized ad serving to encourage visitors to return and complete desired actions
  3. Automated campaign optimization based on user behavior and performance data
  4. Integration with major ad exchanges and platforms
  5. Real-time reporting and analytics

Pricing

  • Subscription-Based

Pros

Highly targeted and personalized advertising

Increased website traffic and conversions

Automated optimization for better campaign performance

Comprehensive reporting and analytics

Cons

Potential privacy concerns with cookie-based tracking

Requires integration with website and ad platforms

Pricing may be higher compared to other retargeting solutions

Official Links

Official Website
https://www.rtbhouse.com

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