Browse and download millions of apps for iPhone, iPad, Mac, Apple Watch, and Apple TV, with over 2 million options available, launched in 2008.
The Apple App Store is a software platform for iOS, iPadOS, macOS, watchOS, and tvOS devices, created and maintained by Apple Inc. It allows users to browse and download applications, or apps, from developers. The App Store was launched in 2008 as a native app on the iPhone and iPod Touch and has expanded to iPad, Mac, Apple Watch, and Apple TV.
The App Store revolutionized the way mobile applications are distributed and monetized. Prior to its launch, users would need to jailbreak their devices to install third party applications and there was no unified marketplace for developers to distribute their software. Apple created the App Store as a curated, safe, and trustworthy way for users to find new apps and for developers to publish and get paid for their work.
The success of the App Store has been phenomenal, with over 2 million apps as of 2020 and over 180 billion downloads. It transformed the mobile software industry into a robust platform for businesses, app developers, and indie creators to thrive. Apple takes a 30% commission on app sales to cover the costs of running the store and the rest goes to developers. Popular categories of apps on the App Store include games, social networking, health & fitness, photography, entertainment, productivity, lifestyle, and more.
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