Epom Ad Server vs AdRoll

Struggling to choose between Epom Ad Server and AdRoll? Both products offer unique advantages, making it a tough decision.

Epom Ad Server is a Business & Commerce solution with tags like ad-server, ad-management, ad-analytics, ad-targeting, crossdevice-tracking.

It boasts features such as Real-time ad performance analytics, Cross-device ad tracking, Advanced ad targeting capabilities, Campaign optimization tools, Detailed reporting and analytics, Inventory management and forecasting, Programmatic ad buying and selling, Audience segmentation and retargeting and pros including Comprehensive ad management and optimization features, Scalable and reliable ad serving platform, Detailed reporting and analytics for informed decision-making, Customizable to meet specific business needs, Supports multiple ad formats and channels.

On the other hand, AdRoll is a Online Services product tagged with retargeting, ad-platform, prospecting.

Its standout features include Retargeting, Prospecting, Dynamic creative optimization, Cross-device tracking, Real-time bidding, Analytics and reporting, and it shines with pros like Easy to use interface, Detailed analytics and reporting, Cross-device tracking, Flexible targeting options.

Feature	Epom Ad Server	AdRoll
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Epom Ad Server

Description: Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.

AdRoll

Description: AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.

Key Features Comparison

Epom Ad Server Features

• Real-time ad performance analytics
• Cross-device ad tracking
• Advanced ad targeting capabilities
• Campaign optimization tools
• Detailed reporting and analytics
• Inventory management and forecasting
• Programmatic ad buying and selling
• Audience segmentation and retargeting

AdRoll Features

• Retargeting
• Prospecting
• Dynamic creative optimization
• Cross-device tracking
• Real-time bidding
• Analytics and reporting

Pros & Cons Analysis

Epom Ad Server

Pros

• Comprehensive ad management and optimization features
• Scalable and reliable ad serving platform
• Detailed reporting and analytics for informed decision-making
• Customizable to meet specific business needs
• Supports multiple ad formats and channels

Cons

• Can be complex to set up and configure for beginners
• Pricing may be higher compared to some competitors
• Limited integration with third-party tools and platforms
• Steep learning curve for advanced features

AdRoll

Pros

• Easy to use interface
• Detailed analytics and reporting
• Cross-device tracking
• Flexible targeting options

Cons

• Limited creative options compared to some platforms
• Can get expensive at higher usage tiers
• Lacks some advanced features of larger platforms

Pricing Comparison

Epom Ad Server

• Subscription-Based

AdRoll

• Subscription-Based
• Pay-As-You-Go