Struggling to choose between InMobi and Epom Ad Server? Both products offer unique advantages, making it a tough decision.
InMobi is a Business & Commerce solution with tags like mobile, advertising, analytics, monetization.
It boasts features such as Targeted mobile advertising, Real-time bidding, Cross-device user identification, Analytics and attribution, Monetization solutions for mobile apps, Ad formats like native, video, banner ads, Demand-side platform (DSP) and pros including Large reach and scale, Cross-device tracking, Strong targeting capabilities, Good fill rates, Wide array of ad formats, Self-serve platform, Real-time analytics.
On the other hand, Epom Ad Server is a Business & Commerce product tagged with ad-server, ad-management, ad-analytics, ad-targeting, crossdevice-tracking.
Its standout features include Real-time ad performance analytics, Cross-device ad tracking, Advanced ad targeting capabilities, Campaign optimization tools, Detailed reporting and analytics, Inventory management and forecasting, Programmatic ad buying and selling, Audience segmentation and retargeting, and it shines with pros like Comprehensive ad management and optimization features, Scalable and reliable ad serving platform, Detailed reporting and analytics for informed decision-making, Customizable to meet specific business needs, Supports multiple ad formats and channels.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
InMobi is a mobile advertising and discovery platform that enables brands, agencies and developers to engage mobile consumers across different devices and platforms. It provides capabilities like targeted advertising, analytics and monetization solutions for mobile apps and sites.
Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.