Orbit DSP vs Epom Ad Server

Struggling to choose between Orbit DSP and Epom Ad Server? Both products offer unique advantages, making it a tough decision.

Orbit DSP is a Business & Commerce solution with tags like ad-platform, ad-campaigns, digital-media, display-ads, video-ads, mobile-ads.

It boasts features such as Media buying automation, Cross-channel digital ad campaigns, Real-time bidding, Campaign optimization, Performance analytics and pros including Automates tedious media buying tasks, Allows managing campaigns across multiple channels, Leverages real-time bidding for better ad rates, Optimizes campaigns for better performance, Provides detailed analytics and reporting.

On the other hand, Epom Ad Server is a Business & Commerce product tagged with ad-server, ad-management, ad-analytics, ad-targeting, crossdevice-tracking.

Its standout features include Real-time ad performance analytics, Cross-device ad tracking, Advanced ad targeting capabilities, Campaign optimization tools, Detailed reporting and analytics, Inventory management and forecasting, Programmatic ad buying and selling, Audience segmentation and retargeting, and it shines with pros like Comprehensive ad management and optimization features, Scalable and reliable ad serving platform, Detailed reporting and analytics for informed decision-making, Customizable to meet specific business needs, Supports multiple ad formats and channels.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Orbit DSP

Orbit DSP

Orbit DSP is an advertising platform for purchasing digital media across multiple channels like display, video, mobile, etc. It provides tools for planning, executing, optimizing and analyzing ad campaigns.

Categories:
ad-platform ad-campaigns digital-media display-ads video-ads mobile-ads

Orbit DSP Features

  1. Media buying automation
  2. Cross-channel digital ad campaigns
  3. Real-time bidding
  4. Campaign optimization
  5. Performance analytics

Pricing

  • Subscription-Based

Pros

Automates tedious media buying tasks

Allows managing campaigns across multiple channels

Leverages real-time bidding for better ad rates

Optimizes campaigns for better performance

Provides detailed analytics and reporting

Cons

Steep learning curve

Requires large ad budget to fully utilize

Fragmented reporting across channels

Limited support for small advertisers

Relies heavily on 3rd party ad networks


Epom Ad Server

Epom Ad Server

Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.

Categories:
ad-server ad-management ad-analytics ad-targeting crossdevice-tracking

Epom Ad Server Features

  1. Real-time ad performance analytics
  2. Cross-device ad tracking
  3. Advanced ad targeting capabilities
  4. Campaign optimization tools
  5. Detailed reporting and analytics
  6. Inventory management and forecasting
  7. Programmatic ad buying and selling
  8. Audience segmentation and retargeting

Pricing

  • Subscription-Based

Pros

Comprehensive ad management and optimization features

Scalable and reliable ad serving platform

Detailed reporting and analytics for informed decision-making

Customizable to meet specific business needs

Supports multiple ad formats and channels

Cons

Can be complex to set up and configure for beginners

Pricing may be higher compared to some competitors

Limited integration with third-party tools and platforms

Steep learning curve for advanced features