Struggling to choose between AdRoll and Epom Ad Server? Both products offer unique advantages, making it a tough decision.
AdRoll is a Online Services solution with tags like retargeting, ad-platform, prospecting.
It boasts features such as Retargeting, Prospecting, Dynamic creative optimization, Cross-device tracking, Real-time bidding, Analytics and reporting and pros including Easy to use interface, Detailed analytics and reporting, Cross-device tracking, Flexible targeting options.
On the other hand, Epom Ad Server is a Business & Commerce product tagged with ad-server, ad-management, ad-analytics, ad-targeting, crossdevice-tracking.
Its standout features include Real-time ad performance analytics, Cross-device ad tracking, Advanced ad targeting capabilities, Campaign optimization tools, Detailed reporting and analytics, Inventory management and forecasting, Programmatic ad buying and selling, Audience segmentation and retargeting, and it shines with pros like Comprehensive ad management and optimization features, Scalable and reliable ad serving platform, Detailed reporting and analytics for informed decision-making, Customizable to meet specific business needs, Supports multiple ad formats and channels.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
AdRoll is an advertising platform that provides cross-channel ad retargeting and prospecting services. It allows businesses to show ads to people who have previously visited their website in order to drive them back to make a purchase.
Epom Ad Server is an ad serving platform used to manage, serve, track, and report on digital ads. It provides features like real-time ad performance analytics, cross-device tracking, ad targeting capabilities, and campaign optimization tools.