What is Adbrite?

Adbrite is an online advertising network and ad exchange platform founded in 2004. It provides a platform for web publishers to monetize their website traffic through advertising, and for advertisers to buy advertising space to promote their products or services.

For publishers, Adbrite allows them to sign up, place ad tags or code on their website, and earn money when visitors view or click on the ads. Publishers can customize the ad sizes and types. Adbrite offers text, display, rich media, and video ads. It has a large base of advertisers, so publishers can fill many or all of their available ad spaces.

On the advertiser side, Adbrite provides a self-service platform to create ad campaigns, target them to specific websites or audiences, and pay only for clicks or conversions. Advertisers can measure performance through Adbrite's reporting and analytics. Typical advertisers include direct marketers, lead generation companies, app developers, and affiliate marketers.

A key feature of Adbrite is that it operates as an ad exchange, allowing many ad networks and demand sources to compete in real time for each ad impression on a publisher's site. This can increase the effective CPM rates and fill rates for publishers.

Overall, Adbrite aims to provide a scalable, automated platform for users to maximize their advertising or publishing revenues based on their sites, traffic quality, and target metrics.

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