DoubleClick for Publishers vs Adbrite

Struggling to choose between DoubleClick for Publishers and Adbrite? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, Adbrite is a Business & Commerce product tagged with ad-network, ad-exchange, advertising, monetization, publisher-platform.

Its standout features include Self-serve ad platform, Real-time bidding, Targeted ad placement, Ad performance analytics, Multiple ad formats, Publisher monetization tools, Advertiser campaign management, Ad network mediation, Anti-fraud technology, and it shines with pros like Large advertiser and publisher base, Good fill rates and CPMs for publishers, Many targeting options for advertisers, Robust reporting and analytics, Supports multiple ad formats and sizes, Easy setup and use, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.