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Vibrant Media

Vibrant Media is an ad tech company that provides in-image and in-text native advertising solutions for publishers and brands. Their platform integrates native ads into editorial content to enhance user experience.

What is Vibrant Media?

Vibrant Media is a global ad-tech company founded in 2004 that specializes in in-image and in-text native advertising. Their flagship product IntelliTXT leverages natural language processing and semantic analysis to match brands to relevant online articles and insert native ads that complement the surrounding editorial content.

The IntelliTXT platform integrates high-impact native ads in a non-intrusive, user-friendly format intended to enhance reader experience. The contextual ads use the same font, size and style as the content they appear within. Vibrant Media's solutions help premium publishers increase revenue by filling remnant inventory, without impacting site design or compromising user experience.

In addition to classic IAB ad formats, Vibrant Media offers innovative native advertising products like In-Image, In-Text, In-Feed, Mobile and Video. The technology was built from the ground up using intelligent algorithms to analyze page content and insert native ads that align closely with surrounding text. This enables a contextual, unobtrusive ad experience.

Vibrant Media partners with top global publishers like Reuters, Future Publishing and IDG to monetize sites through premium native advertising. Advanced brand safety controls allow publishers to block ads from specific advertisers or categories to protect their reputation. Vibrant Media also works closely with brands on native campaigns tailored to reach the right audiences.

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