TapAd.com
TapAd.com is an ad tech company that provides mobile user acquisition and monetization solutions for app developers. Their platform offers app install and video ad campaigns along with tools for ad mediation, analytics, and automation.
mobile-advertising
ad-mediation
user-acquisition
app-monetization
TapAd.com: Mobile User Acquisition & Monetization Solutions
TapAd.com is an ad tech company providing app install and video ad campaigns, ad mediation, analytics, and automation for mobile user acquisition and monetization.
What is TapAd.com?
TapAd.com is an advertising technology company focused on the mobile app ecosystem. Founded in 2012, TapAd aims to help mobile app developers acquire new users and monetize their apps through advertising.
The TapAd platform provides solutions for:
- User Acquisition - App install and video ad campaigns targeted to precision audience segments across multiple traffic sources and ad networks. This allows developers to efficiently scale app downloads.
- Ad Monetization - Mediation, auctioning, waterfalling, and header bidding solutions to maximize ad revenue from an app's ad inventory.
- Analytics - Dashboards and insights into campaign performance, ad revenue metrics, optimal ad placements, etc to inform future business and product decisions.
- Automation - Tools to automatically optimize ad campaigns and creative assets to improve ROI over time with machine learning.
Key benefits touted by TapAd include transparency in pricing and revenue reporting, hands-on support for customers, and post-click and post-install attribution analytics. The company has operations in San Francisco, Los Angeles, Berlin, Beijing, and Seoul.
TapAd.com Features
Features
- Mobile user acquisition and monetization solutions
- App install and video ad campaigns
- Ad mediation, analytics, and automation tools
Pricing
- Subscription-Based
- Pay-As-You-Go
Pros
Comprehensive mobile advertising platform
Automated tools for optimization and reporting
Broad reach and targeting capabilities
Cons
Pricing may be complex or not transparent
Limited control over ad placements and creatives
Potential for high customer acquisition costs
Official Links
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