Gimbal vs Sizmek

Struggling to choose between Gimbal and Sizmek? Both products offer unique advantages, making it a tough decision.

Gimbal is a Business & Commerce solution with tags like attribution, analytics, mobile, apps, engagement, acquisition, behavior, retention.

It boasts features such as Attribution tracking, Engagement metrics, Retention analytics, User segmentation, A/B testing, Push notifications and pros including Detailed analytics and insights, Cross-platform tracking, Flexible segmentation, Easy integration.

On the other hand, Sizmek is a Online Services product tagged with ad-server, analytics, campaign-management, creative-optimization, targeting, trafficking, reporting.

Its standout features include Campaign management, Creative optimization, Targeting, Trafficking, Reporting, Cross-channel ad management (display, video, mobile, etc.), and it shines with pros like Powerful ad serving capabilities, Robust analytics and reporting, Supports multiple ad formats and channels, Helps optimize ad performance, Integrates with other martech solutions.

Feature	Gimbal	Sizmek
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Gimbal

Description: Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.

Sizmek

Description: Sizmek is an ad server and analytics platform used by advertisers, agencies and publishers to manage digital ads across channels like display, video, mobile, and more. It provides campaign management, creative optimization, targeting, trafficking, reporting and more.

Key Features Comparison

Gimbal Features

• Attribution tracking
• Engagement metrics
• Retention analytics
• User segmentation
• A/B testing
• Push notifications

Sizmek Features

• Campaign management
• Creative optimization
• Targeting
• Trafficking
• Reporting
• Cross-channel ad management (display, video, mobile, etc.)

Pros & Cons Analysis

Gimbal

Pros

• Detailed analytics and insights
• Cross-platform tracking
• Flexible segmentation
• Easy integration

Cons

• Can get expensive for larger apps
• Setup requires developer help
• Data limits on free plan

Sizmek

Pros

• Powerful ad serving capabilities
• Robust analytics and reporting
• Supports multiple ad formats and channels
• Helps optimize ad performance
• Integrates with other martech solutions

Cons

• Can be complex to use
• Requires technical expertise
• Less flexible pricing than some competitors
• Lacks some newer ad tech capabilities

Pricing Comparison

Gimbal

• Freemium
• Subscription-Based

Sizmek

• Subscription-Based
• Custom Pricing