Gimbal vs Sizmek

Struggling to choose between Gimbal and Sizmek? Both products offer unique advantages, making it a tough decision.

Gimbal is a Business & Commerce solution with tags like attribution, analytics, mobile, apps, engagement, acquisition, behavior, retention.

It boasts features such as Attribution tracking, Engagement metrics, Retention analytics, User segmentation, A/B testing, Push notifications and pros including Detailed analytics and insights, Cross-platform tracking, Flexible segmentation, Easy integration.

On the other hand, Sizmek is a Online Services product tagged with ad-server, analytics, campaign-management, creative-optimization, targeting, trafficking, reporting.

Its standout features include Campaign management, Creative optimization, Targeting, Trafficking, Reporting, Cross-channel ad management (display, video, mobile, etc.), and it shines with pros like Powerful ad serving capabilities, Robust analytics and reporting, Supports multiple ad formats and channels, Helps optimize ad performance, Integrates with other martech solutions.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Gimbal

Gimbal

Gimbal is an app attribution and analytics platform for mobile apps. It allows marketers to measure app engagement across platforms and gain insights into user acquisition, behavior and retention.

Categories:
Business & Commerce Analytics
attribution analytics mobile apps engagement acquisition behavior retention

Gimbal Features

  1. Attribution tracking
  2. Engagement metrics
  3. Retention analytics
  4. User segmentation
  5. A/B testing
  6. Push notifications

Pricing

  • Freemium
  • Subscription-Based

Pros

Detailed analytics and insights

Cross-platform tracking

Flexible segmentation

Easy integration

Cons

Can get expensive for larger apps

Setup requires developer help

Data limits on free plan

Sizmek

Sizmek

Sizmek is an ad server and analytics platform used by advertisers, agencies and publishers to manage digital ads across channels like display, video, mobile, and more. It provides campaign management, creative optimization, targeting, trafficking, reporting and more.

Categories:
Online Services Advertising & Marketing
ad-server analytics campaign-management creative-optimization targeting trafficking reporting

Sizmek Features

  1. Campaign management
  2. Creative optimization
  3. Targeting
  4. Trafficking
  5. Reporting
  6. Cross-channel ad management (display, video, mobile, etc.)

Pricing

  • Subscription-Based
  • Custom Pricing

Pros

Powerful ad serving capabilities

Robust analytics and reporting

Supports multiple ad formats and channels

Helps optimize ad performance

Integrates with other martech solutions

Cons

Can be complex to use

Requires technical expertise

Less flexible pricing than some competitors

Lacks some newer ad tech capabilities