EMarketer
eMarketer is a market research company that provides data and insights on digital marketing, media, and commerce. It offers reports, forecasts, charts, articles, and more to help businesses understand the latest trends and make informed decisions.
eMarketer: Market Research & Digital Marketing Data
Market research company providing data and insights on digital marketing, media, and commerce for businesses
What is EMarketer?
eMarketer is a leading market research company focused on digital marketing, media, and commerce. Founded in 1996, eMarketer provides data, trends, insights, and forecasts to help businesses, agencies, and publishers understand the latest digital developments and make informed decisions.
eMarketer gathers data from over 6,000 public and private sources including financial reports, article databases, demographic data, internet usage statistics, and more. This data is carefully analyzed by over 100 in-house analysts to produce eMarketer's proprietary estimates and forecasts.
Key features of eMarketer's services include:
- Digital ad spending forecasts - Forecasts on digital, mobile, video, and TV ad spending for major media categories and countries/regions
- Demographics and usage data - Usage rates, population figures, and other metrics for internet, mobile, ecommerce, and digital media users
- Industry reports - Annual outlooks, trend analysis, interviews, and more for topics like video, search, retail ecommerce, finance, and travel
- Charts and datasets - Library of thousands of charts, graphs, tables, interviews on digital trends
- News analysis - Expert analysis, interviews, explainers on latest digital developments
eMarketer serves a subscriber base of Fortune 500 companies, top agencies, financial institutions, consultancies, publishers, and universities. It aims to provide comprehensive data and insights that clients need to make business decisions at the forefront of the digital economy.
EMarketer Features
Features
- Digital marketing research reports
- Advertising spending forecasts
- Articles and insights on marketing trends
- Interactive charts and datasets
- Email newsletters and webinars
Pricing
- Subscription-Based
Pros
Comprehensive data and insights
User-friendly interface
Regularly updated content
Industry expertise and thought leadership
Cons
Expensive subscription fees
Limited customization options
Data not always timely or granular enough
Official Links
Reviews & Ratings
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