DoubleClick for Publishers vs eMarketer

Struggling to choose between DoubleClick for Publishers and eMarketer? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, eMarketer is a Business & Commerce product tagged with data, insights, digital-marketing, media, commerce, reports, forecasts, charts, articles.

Its standout features include Digital marketing research reports, Advertising spending forecasts, Articles and insights on marketing trends, Interactive charts and datasets, Email newsletters and webinars, and it shines with pros like Comprehensive data and insights, User-friendly interface, Regularly updated content, Industry expertise and thought leadership.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.