AppNexus
AppNexus is an ad tech company that provides technology and infrastructure for digital advertising. Its platform enables buyers and sellers to purchase and sell advertising inventory across display, video, mobile, and other formats.
ad-tech
programmatic-advertising
ad-exchange
supplyside-platform
demandside-platform
AppNexus: Ad Tech Platform
AppNexus provides technology and infrastructure for digital advertising, enabling buyers and sellers to purchase and sell advertising inventory across various formats.
What is AppNexus?
AppNexus is a leading ad tech company that powers the open internet. Founded in 2007, AppNexus operates a leading independent technology, inventory, and data platform that enables buyers and sellers to transact digital advertising across display, video, mobile, native, audio, and more.
The AppNexus platform provides capabilities in real-time bidding, campaign management, forecasting and optimization, reporting and analytics, and more to help publishers, marketers, agencies, trading desks, and other intermediaries operate effectively and maximize yield/returns in the digital ad ecosystem. AppNexus offers a full-stack solution including ad serving, supply and demand, optimization, data management, analytics, and more.
Some key capabilities and features of AppNexus include:
- Real-time bidding (RTB) and programmatic buying/selling of ad inventory
- Direct sales of premium ad inventory including sponsorships, takeovers, etc.
- Support for all major ad formats and cross-device/cross-channel campaigns
- Forecasting, optimization, brand safety, viewability, and other campaign tools
- Robust reporting and analytics on campaign performance
- Data management platform for unified customer data and audience segmentation
- Self-serve interface for running and optimizing campaigns
AppNexus powers advertising for some of the largest publishers, marketers, agencies and networks in the industry. It serves over 34 billion ad impressions per day. AppNexus has raised over $300 million in funding and is headquartered in New York City.
AppNexus Features
Features
- Real-time bidding platform
- Ad serving
- Yield optimization
- Ad inventory management
- Analytics and reporting
- Header bidding
- Programmatic direct
- Video ad serving
- Native ad serving
Pricing
- Subscription-Based
- Custom Pricing
Pros
Large advertiser and publisher base
Robust platform with many features
Strong focus on transparency and fraud prevention
Good analytics and reporting capabilities
Supports multiple ad formats and channels
Cons
Less self-serve compared to some competitors
Can be complex for smaller advertisers
Some complaints about customer service
Higher fees than some other platforms
Official Links
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