Infolinks is an advertising platform that allows publishers to monetize their website traffic through in-text advertising. It inserts targeted ads into existing website content without disrupting the user experience.
Infolinks is an innovative in-text advertising platform founded in 2007. It allows publishers to monetize their website traffic by inserting targeted, non-intrusive advertisements into existing content. The text-based ads blend seamlessly into the page, aiming to enhance user experience rather than disrupt it.
The Infolinks platform uses patented Natural Language Processing technology to analyze website content and determine optimal ad placement based on relevancy. Instead of banner ads, pop-ups, or video ads, Infolinks offers advertisers the ability to reach consumers organically through the content they are already engaged with.
As site visitors hover over underlined words or phrases, unobtrusive advertising expands for a brief time. Readers can then click on the ads that interest them. This means sites can increase their ad inventory and earnings without cluttering up pages or hindering site speed.
Infolinks is beneficial for both publishers and advertisers. Publishers can boost their revenue from existing content without impacting site experience. Advertisers can pinpoint specific audiences based on their real-time content interests. With its non-disruptive ad units, Infolinks aims to improve the advertisement experience for consumers as well.
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