DoubleClick for Publishers vs Infolinks

Struggling to choose between DoubleClick for Publishers and Infolinks? Both products offer unique advantages, making it a tough decision.

DoubleClick for Publishers is a Business & Commerce solution with tags like ad-server, ad-management, display-ads, video-ads, mobile-ads, publisher-platform.

It boasts features such as Ad serving, Ad targeting and optimization, Programmatic ad buying, Ad trafficking and management, Ad inventory forecasting, Ad performance reporting and analytics, Responsive ad design, Header bidding support, Ad network mediation, Yield management tools and pros including Robust ad management capabilities, Advanced targeting and optimization, Real-time reporting and analytics, Integrations with major ad networks, Industry standard ad server, Large publisher user base and community, Responsive ad formats, Header bidding support, Yield management and forecasting tools.

On the other hand, Infolinks is a Business & Commerce product tagged with ad-platform, intext-ads, publisher-monetization.

Its standout features include In-text advertising, Contextual ad targeting, Ad performance analytics, Ad revenue optimization, Support for multiple ad formats, Real-time bidding platform, Self-service platform, and it shines with pros like Increases ad revenue for publishers, Non-intrusive ad experience, Easy implementation, Detailed performance analytics, Ad targeting capabilities, Global advertiser reach.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.