Google Ads by Clever Ads vs Smaato

Struggling to choose between Google Ads by Clever Ads and Smaato? Both products offer unique advantages, making it a tough decision.

Google Ads by Clever Ads is a Business & Commerce solution with tags like advertising, marketing, search-ads, display-ads, ad-campaigns, ad-targeting, analytics.

It boasts features such as Keyword research and targeting, Ad creation and optimization, Campaign management, Performance tracking and analytics, Automated bidding, Remarketing, Integrations with Google Analytics and other platforms and pros including Powerful targeting capabilities, Robust analytics and reporting, Automation saves time, Seamless integration with other Google products, Proven advertising platform with large reach.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

Feature	Google Ads by Clever Ads	Smaato
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Google Ads by Clever Ads

Description: Google Ads by Clever Ads is an advertising platform that helps businesses create, manage, and optimize Google search and display ad campaigns. It provides tools to target relevant audiences, track campaign performance, and maximize return on ad spend.

Smaato

Description: Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Key Features Comparison

Google Ads by Clever Ads Features

• Keyword research and targeting
• Ad creation and optimization
• Campaign management
• Performance tracking and analytics
• Automated bidding
• Remarketing
• Integrations with Google Analytics and other platforms

Smaato Features

• Real-time bidding ad exchange
• Ad mediation & optimization
• Publisher dashboard & analytics
• SDKs for iOS, Android, Unity, etc
• Anti-fraud technology
• Global demand from ad networks & DSPs

Pros & Cons Analysis

Google Ads by Clever Ads

Pros

• Powerful targeting capabilities
• Robust analytics and reporting
• Automation saves time
• Seamless integration with other Google products
• Proven advertising platform with large reach

Cons

• Complex interface with steep learning curve
• Manual bid management can be time consuming
• Limited customization options compared to other platforms
• High cost for many businesses

Smaato

Pros

• Large global demand for ad inventory
• Automated tools to optimize ad revenue
• Support for multiple ad formats
• Easy integration with SDKs
• Dedicated account management

Cons

• Can take time to ramp up earnings
• Limited customization options
• Less brand recognition vs larger players

Pricing Comparison

Google Ads by Clever Ads

• Subscription-Based

Smaato

• Revenue share
• Custom pricing for large publishers