Coinzilla vs Smaato

Struggling to choose between Coinzilla and Smaato? Both products offer unique advantages, making it a tough decision.

Coinzilla is a Bitcoin & Cryptocurrency solution with tags like crypto, advertising, monetization, ad-network.

It boasts features such as Display crypto ads on website, Target ads based on website content & audience, Monetize website traffic, Advanced ad targeting algorithms, Ad network for crypto projects, Easy integration, Real-time stats & reporting and pros including Good way to monetize crypto-related websites, Relevant ads lead to higher CTR & revenue, Large crypto ad inventory, Good fill rates, Global ad network, Free to join & use.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Coinzilla

Coinzilla

Coinzilla is an ad network that allows websites to monetize by displaying crypto-related ads. It uses advanced algorithms to match relevant ads to website content and target audiences. As a crypto ad network, Coinzilla connects crypto projects looking to get the word out with websites looking to monetize.

Categories:
crypto advertising monetization ad-network

Coinzilla Features

  1. Display crypto ads on website
  2. Target ads based on website content & audience
  3. Monetize website traffic
  4. Advanced ad targeting algorithms
  5. Ad network for crypto projects
  6. Easy integration
  7. Real-time stats & reporting

Pricing

  • Free

Pros

Good way to monetize crypto-related websites

Relevant ads lead to higher CTR & revenue

Large crypto ad inventory

Good fill rates

Global ad network

Free to join & use

Cons

Limited to crypto vertical

Lower CPMs than mainstream ads

Unproven long-term viability

Relies on volatile crypto market

Some ad types like pop-ups may impact UX


Smaato

Smaato

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Categories:
mobile ad-platform monetization publishers ad-inventory

Smaato Features

  1. Real-time bidding ad exchange
  2. Ad mediation & optimization
  3. Publisher dashboard & analytics
  4. SDKs for iOS, Android, Unity, etc
  5. Anti-fraud technology
  6. Global demand from ad networks & DSPs

Pricing

  • Revenue share
  • Custom pricing for large publishers

Pros

Large global demand for ad inventory

Automated tools to optimize ad revenue

Support for multiple ad formats

Easy integration with SDKs

Dedicated account management

Cons

Can take time to ramp up earnings

Limited customization options

Less brand recognition vs larger players