MediaMath vs Smaato
Struggling to choose between MediaMath and Smaato? Both products offer unique advantages, making it a tough decision.
MediaMath is a Online Services solution with tags like demandside-platform, dsp, ad-campaigns, ad-automation, programmatic-advertising.
It boasts features such as Real-time bidding, Cross-channel campaign management, Audience targeting, Ad creative optimization, Reporting and analytics and pros including Powerful targeting capabilities, Integration with many ad exchanges and data providers, Robust reporting features, Support for multiple ad formats and channels.
On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.
Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.
To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.
MediaMath
MediaMath is an advertising technology company that offers a demand-side platform (DSP) to automate digital advertising campaigns. Its platform enables marketers to buy ads across display, mobile, video, native, digital out of home, and advanced TV formats.
Categories:
MediaMath Features
- Real-time bidding
- Cross-channel campaign management
- Audience targeting
- Ad creative optimization
- Reporting and analytics
Pricing
- Subscription-Based
- Custom Pricing
Pros
Cons
Smaato
Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.
Categories:
Smaato Features
- Real-time bidding ad exchange
- Ad mediation & optimization
- Publisher dashboard & analytics
- SDKs for iOS, Android, Unity, etc
- Anti-fraud technology
- Global demand from ad networks & DSPs
Pricing
- Revenue share
- Custom pricing for large publishers