Microsoft Advertising vs Smaato

Struggling to choose between Microsoft Advertising and Smaato? Both products offer unique advantages, making it a tough decision.

Microsoft Advertising is a Business & Commerce solution with tags like advertising, marketing, search-engine-marketing, pay-per-click, bing-ads.

It boasts features such as Create and manage ads on Bing, MSN, Outlook.com, and other Microsoft partner websites, Targeting tools for audience segmentation, Budgeting and campaign management features, Analytics and performance reporting, Automated campaign optimization, Integration with Microsoft Advertising Editor for bulk ad management and pros including Access to Bing's search engine user base, Detailed audience targeting options, Comprehensive campaign management tools, Integration with other Microsoft products, Automated optimization features.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

Feature	Microsoft Advertising	Smaato
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Online Services

Product Overview

Microsoft Advertising

Description: Microsoft Advertising is an online advertising platform owned by Microsoft that allows businesses to create and manage ads on the Bing search engine, MSN, Outlook.com and other Microsoft partner websites. It provides tools for targeting, budgeting, analyzing ad performance and automating campaigns.

Smaato

Description: Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Key Features Comparison

Microsoft Advertising Features

• Create and manage ads on Bing, MSN, Outlook.com, and other Microsoft partner websites
• Targeting tools for audience segmentation
• Budgeting and campaign management features
• Analytics and performance reporting
• Automated campaign optimization
• Integration with Microsoft Advertising Editor for bulk ad management

Smaato Features

• Real-time bidding ad exchange
• Ad mediation & optimization
• Publisher dashboard & analytics
• SDKs for iOS, Android, Unity, etc
• Anti-fraud technology
• Global demand from ad networks & DSPs

Pros & Cons Analysis

Microsoft Advertising

Pros

• Access to Bing's search engine user base
• Detailed audience targeting options
• Comprehensive campaign management tools
• Integration with other Microsoft products
• Automated optimization features

Cons

• Limited reach compared to Google Ads
• Relatively lower search volume on Bing compared to Google
• Learning curve for users unfamiliar with the platform
• Potential higher costs per click for some industries

Smaato

Pros

• Large global demand for ad inventory
• Automated tools to optimize ad revenue
• Support for multiple ad formats
• Easy integration with SDKs
• Dedicated account management

Cons

• Can take time to ramp up earnings
• Limited customization options
• Less brand recognition vs larger players

Pricing Comparison

Microsoft Advertising

• Pay-As-You-Go

Smaato

• Revenue share
• Custom pricing for large publishers