Google AdWords vs Smaato

Struggling to choose between Google AdWords and Smaato? Both products offer unique advantages, making it a tough decision.

Google AdWords is a Business & Commerce solution with tags like advertising, marketing, payperclick, ads.

It boasts features such as Keyword targeting, Location targeting, Device targeting, Remarketing, Ad extensions, Split testing, Automated bidding, Analytics and reporting and pros including Highly targeted ads, Large reach and visibility, Automation saves time, Optimized for conversions, Detailed analytics and reporting.

On the other hand, Smaato is a Online Services product tagged with mobile, ad-platform, monetization, publishers, ad-inventory.

Its standout features include Real-time bidding ad exchange, Ad mediation & optimization, Publisher dashboard & analytics, SDKs for iOS, Android, Unity, etc, Anti-fraud technology, Global demand from ad networks & DSPs, and it shines with pros like Large global demand for ad inventory, Automated tools to optimize ad revenue, Support for multiple ad formats, Easy integration with SDKs, Dedicated account management.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Google AdWords

Google AdWords

Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

Categories:
Business & Commerce Advertising & Marketing
advertising marketing payperclick ads

Google AdWords Features

  1. Keyword targeting
  2. Location targeting
  3. Device targeting
  4. Remarketing
  5. Ad extensions
  6. Split testing
  7. Automated bidding
  8. Analytics and reporting

Pricing

  • Pay-Per-Click
  • Subscription-Based

Pros

Highly targeted ads

Large reach and visibility

Automation saves time

Optimized for conversions

Detailed analytics and reporting

Cons

Can be expensive for small budgets

Learning curve

Time consuming optimization

Complicated setup

Smaato

Smaato

Smaato is a mobile ad platform and supply-side platform (SSP) that provides mobile ad monetization services for app developers and publishers. It allows publishers to manage their ad inventory, access demand from ad networks and buyers, and optimize revenue using automated tools.

Categories:
Online Services Advertising & Marketing
mobile ad-platform monetization publishers ad-inventory

Smaato Features

  1. Real-time bidding ad exchange
  2. Ad mediation & optimization
  3. Publisher dashboard & analytics
  4. SDKs for iOS, Android, Unity, etc
  5. Anti-fraud technology
  6. Global demand from ad networks & DSPs

Pricing

  • Revenue share
  • Custom pricing for large publishers

Pros

Large global demand for ad inventory

Automated tools to optimize ad revenue

Support for multiple ad formats

Easy integration with SDKs

Dedicated account management

Cons

Can take time to ramp up earnings

Limited customization options

Less brand recognition vs larger players