App Annie vs Sensor Tower

Struggling to choose between App Annie and Sensor Tower? Both products offer unique advantages, making it a tough decision.

App Annie is a Business & Commerce solution with tags like mobile, analytics, app-store-optimization, market-intelligence.

It boasts features such as App analytics, Market data, User acquisition, Ad intelligence, Store stats, ASO tools and pros including Comprehensive app data and insights, Tracks key metrics across platforms, Large app database, Helps optimize app store performance, Useful for developers, publishers and investors.

On the other hand, Sensor Tower is a Business & Commerce product tagged with app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

Its standout features include App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization, and it shines with pros like In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

Feature	App Annie	Sensor Tower
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

App Annie

Description: App Annie is an analytics platform that provides market data and insights for mobile apps. It tracks download and revenue metrics across iOS, Android and other platforms to help developers, publishers and investors understand market trends and optimize app performance.

Sensor Tower

Description: Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Key Features Comparison

App Annie Features

• App analytics
• Market data
• User acquisition
• Ad intelligence
• Store stats
• ASO tools

Sensor Tower Features

• App Store and Google Play analytics
• Competitive benchmarking
• Ad intelligence
• ASO tools
• User acquisition analytics
• Subscription analytics
• Ad fraud detection
• App revenue estimates
• App ranking tracking
• App store optimization

Pros & Cons Analysis

App Annie

Pros

• Comprehensive app data and insights
• Tracks key metrics across platforms
• Large app database
• Helps optimize app store performance
• Useful for developers, publishers and investors

Cons

• Can be expensive for smaller developers
• Requires technical knowledge to get full value
• Focused just on mobile apps, not other software

Sensor Tower

Pros

• In-depth app analytics and insights
• Comprehensive competitive analysis
• Helpful for improving app store rankings
• Useful ad intelligence and fraud detection
• Robust subscription analytics
• Easy to use interface and reporting

Cons

• Expensive compared to other analytics tools
• Limited free plan
• Data restricted to top apps only on free plan
• Lacks support for other app stores beyond iOS/Android
• Requires app registration for full analytics access

Pricing Comparison

App Annie

• Subscription-Based

Sensor Tower

• Free
• Subscription-Based