Sensor Tower
Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.
app-analytics
market-intelligence
mobile-app-metrics
app-store-optimization
Sensor Tower: Mobile App Analytics Platform
Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.
What is Sensor Tower?
Sensor Tower is a leading mobile app analytics platform designed to provide developers, marketers, and other app businesses with actionable data and insights into the performance of their mobile apps. Founded in 2013, Sensor Tower aims to power the success of the app economy by enabling app publishers of all sizes to make data-driven decisions.
Some key capabilities and features of Sensor Tower include:
- App download estimates and tracking across Apple App Store and Google Play Store
- Geographic and user segmentation data on installs and usage
- Benchmarking app performance against competitors
- Ad intelligence for understanding user acquisition costs and modeling lifetime value
- Store listing optimization tools to improve visibility and conversion
- Subscription revenue tracking and forecasting for subscription apps
- API access for full data integration into other systems
Sensor Tower provides web-based dashboards as well as integration options to feed data directly into popular platforms. It is used by gaming companies, media publishers, e-commerce businesses, and other app developers to gain market and competitive intelligence. With Sensor Tower's global data and insights, app businesses can optimize their user acquisition strategy, expansion planning, product roadmap, and overall decision-making.
Sensor Tower Features
Features
- App Store and Google Play analytics
- Competitive benchmarking
- Ad intelligence
- ASO tools
- User acquisition analytics
- Subscription analytics
- Ad fraud detection
- App revenue estimates
- App ranking tracking
- App store optimization
Pricing
- Free
- Subscription-Based
Pros
In-depth app analytics and insights
Comprehensive competitive analysis
Helpful for improving app store rankings
Useful ad intelligence and fraud detection
Robust subscription analytics
Easy to use interface and reporting
Cons
Expensive compared to other analytics tools
Limited free plan
Data restricted to top apps only on free plan
Lacks support for other app stores beyond iOS/Android
Requires app registration for full analytics access
Official Links
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