Appranking vs Sensor Tower

Struggling to choose between Appranking and Sensor Tower? Both products offer unique advantages, making it a tough decision.

Appranking is a Business & Commerce solution with tags like analytics, app-store-optimization, mobile-apps.

It boasts features such as App store optimization, Competitor benchmarking, User analytics, Ratings & reviews tracking, Keyword tracking & optimization, ASO API integration and pros including Helps improve app store rankings, Provides actionable insights into user behavior, Allows tracking competitor apps, Integrates with major app stores, Offers custom analytics and reports.

On the other hand, Sensor Tower is a Business & Commerce product tagged with app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

Its standout features include App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization, and it shines with pros like In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

Feature	Appranking	Sensor Tower
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Appranking

Description: Appranking is a software tool that helps app developers and marketers track, optimize, and improve their mobile apps. It provides analytics and intelligence to understand user behavior, benchmark against competitors, identify improvement opportunities, and boost app store rankings.

Sensor Tower

Description: Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Key Features Comparison

Appranking Features

• App store optimization
• Competitor benchmarking
• User analytics
• Ratings & reviews tracking
• Keyword tracking & optimization
• ASO API integration

Sensor Tower Features

• App Store and Google Play analytics
• Competitive benchmarking
• Ad intelligence
• ASO tools
• User acquisition analytics
• Subscription analytics
• Ad fraud detection
• App revenue estimates
• App ranking tracking
• App store optimization

Pros & Cons Analysis

Appranking

Pros

• Helps improve app store rankings
• Provides actionable insights into user behavior
• Allows tracking competitor apps
• Integrates with major app stores
• Offers custom analytics and reports

Cons

• Can be complex for non-technical users
• Requires time to set up and integrate
• Limited support for smaller app stores
• Steep learning curve to maximize value

Sensor Tower

Pros

• In-depth app analytics and insights
• Comprehensive competitive analysis
• Helpful for improving app store rankings
• Useful ad intelligence and fraud detection
• Robust subscription analytics
• Easy to use interface and reporting

Cons

• Expensive compared to other analytics tools
• Limited free plan
• Data restricted to top apps only on free plan
• Lacks support for other app stores beyond iOS/Android
• Requires app registration for full analytics access

Pricing Comparison

Appranking

• Freemium
• Subscription-Based

Sensor Tower

• Free
• Subscription-Based