Mobile Action vs Sensor Tower

Struggling to choose between Mobile Action and Sensor Tower? Both products offer unique advantages, making it a tough decision.

Mobile Action is a Business & Commerce solution with tags like mobile, analytics, marketing.

It boasts features such as Real-time analytics, Funnel analysis, User segmentation, A/B testing, Push notifications, In-app messaging and pros including Easy to integrate, Good analytics and segmentation, Affordable pricing, Good support.

On the other hand, Sensor Tower is a Business & Commerce product tagged with app-analytics, market-intelligence, mobile-app-metrics, app-store-optimization.

Its standout features include App Store and Google Play analytics, Competitive benchmarking, Ad intelligence, ASO tools, User acquisition analytics, Subscription analytics, Ad fraud detection, App revenue estimates, App ranking tracking, App store optimization, and it shines with pros like In-depth app analytics and insights, Comprehensive competitive analysis, Helpful for improving app store rankings, Useful ad intelligence and fraud detection, Robust subscription analytics, Easy to use interface and reporting.

Feature	Mobile Action	Sensor Tower
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Mobile Action

Description: Mobile Action is a mobile app analytics and marketing platform that allows you to understand user behavior, optimize app performance, and engage users through push notifications and in-app messaging.

Sensor Tower

Description: Sensor Tower is a mobile app analytics platform that provides insight into the performance of mobile apps across various metrics like downloads, revenue, usage, and more. It offers market intelligence to improve app business growth.

Key Features Comparison

Mobile Action Features

• Real-time analytics
• Funnel analysis
• User segmentation
• A/B testing
• Push notifications
• In-app messaging

Sensor Tower Features

• App Store and Google Play analytics
• Competitive benchmarking
• Ad intelligence
• ASO tools
• User acquisition analytics
• Subscription analytics
• Ad fraud detection
• App revenue estimates
• App ranking tracking
• App store optimization

Pros & Cons Analysis

Mobile Action

Pros

• Easy to integrate
• Good analytics and segmentation
• Affordable pricing
• Good support

Cons

• Missing some advanced features
• Push notifications can be unreliable
• Data exports can be limited

Sensor Tower

Pros

• In-depth app analytics and insights
• Comprehensive competitive analysis
• Helpful for improving app store rankings
• Useful ad intelligence and fraud detection
• Robust subscription analytics
• Easy to use interface and reporting

Cons

• Expensive compared to other analytics tools
• Limited free plan
• Data restricted to top apps only on free plan
• Lacks support for other app stores beyond iOS/Android
• Requires app registration for full analytics access

Pricing Comparison

Mobile Action

• Freemium
• Subscription-Based

Sensor Tower

• Free
• Subscription-Based