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Basic Attention Token vs Google AdWords

A side-by-side look at Basic Attention Token and Google AdWords. For an in-depth review of either product, follow the links below.

Basic Attention Token

Basic Attention Token

Bitcoin & Cryptocurrency

Basic Attention Token (BAT) is a digital advertising token developed by the Brendan Eich led Brave Software. BAT intends to improve the efficiency of digital advertising by creating a new token that can be exchanged between publishers, advertisers, and users.

cryptocurrencyblockchaindigital-tokensprivacy
Google AdWords

Google AdWords

Business & Commerce

Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

advertisingmarketingpayperclickads