Skip to content

Big Purple Dot vs IFTTT

A side-by-side look at Big Purple Dot and IFTTT. For an in-depth review of either product, follow the links below.

Big Purple Dot

Big Purple Dot

Business & Commerce

Big Purple Dot is a cloud-based customer data platform (CDP) that helps companies unify customer data from various sources to get a 360-degree view of their customers. It enables personalized marketing campaigns across channels.

data-unificationcustomer-360personalization
IFTTT

IFTTT

Online Services

IFTTT is a free platform that helps you automate actions between different web services and apps. It provides premade 'applets' that link two apps or services together via a simple if-this-then-that formula. For example, you can create an applet to automatically save new photos you post on Facebook to your Dropbox account.

automationweb-servicesintegration