Buzzsumo vs Influence.co

Struggling to choose between Buzzsumo and Influence.co? Both products offer unique advantages, making it a tough decision.

Buzzsumo is a Online Services solution with tags like content-marketing, social-media-analytics, performance-tracking.

It boasts features such as Content discovery, Competitor analysis, Influencer identification, Backlink analysis, Alerts and monitoring and pros including Helps find high-performing content, Provides competitor benchmarking, Identifies key online influencers, Tracks link building opportunities, Sends alerts on relevant content.

On the other hand, Influence.co is a Social & Communications product tagged with influencer-marketing, analytics, social-media.

Its standout features include Social media analytics, Influencer tracking, Audience insights, Campaign optimization, and it shines with pros like In-depth analytics, Easy to use interface, Affordable pricing, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Buzzsumo

Buzzsumo

BuzzSumo is a content marketing and social media analytics tool that allows users to analyze the performance of content across social networks. It provides insights into which content performs best, who is sharing content, and what topics resonate with target audiences.

Categories:
content-marketing social-media-analytics performance-tracking

Buzzsumo Features

  1. Content discovery
  2. Competitor analysis
  3. Influencer identification
  4. Backlink analysis
  5. Alerts and monitoring

Pricing

  • Freemium
  • Subscription-Based

Pros

Helps find high-performing content

Provides competitor benchmarking

Identifies key online influencers

Tracks link building opportunities

Sends alerts on relevant content

Cons

Expensive for solo users

Limited social media integration

No image analysis

Steep learning curve


Influence.co

Influence.co

Influence.co is a social media analytics platform that allows users to track the performance of their social media campaigns, measure influencer engagement, understand their audience, and optimize their strategy.

Categories:
influencer-marketing analytics social-media

Influence.co Features

  1. Social media analytics
  2. Influencer tracking
  3. Audience insights
  4. Campaign optimization

Pricing

  • Freemium
  • Subscription-Based

Pros

In-depth analytics

Easy to use interface

Affordable pricing

Good customer support

Cons

Limited integrations

Missing some advanced features

Slow report generation