Constant Contact vs Litmus

Struggling to choose between Constant Contact and Litmus? Both products offer unique advantages, making it a tough decision.

Constant Contact is a Business & Commerce solution with tags like email, marketing, campaigns, analytics, templates.

It boasts features such as Email marketing campaign creation, Automated email sequences, Landing page builder, Contact management, Reporting and analytics, Integration with other business tools and pros including Easy to use drag-and-drop email editor, Wide range of email templates, Robust reporting and analytics, Integration with popular business tools, Good customer support.

On the other hand, Litmus is a Business & Commerce product tagged with email, marketing, automation, analytics, campaigns.

Its standout features include Drag-and-drop email editor, A/B testing, Email analytics, Campaign management, Email personalization, Automation, and it shines with pros like Intuitive interface, Robust email editor, A/B testing capabilities, In-depth analytics, Affordable pricing.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Constant Contact

Constant Contact

Constant Contact is an email marketing platform that allows businesses to create professional email campaigns, autoresponders, landing pages, and more. It has easy-to-use templates, analytics tools, and integrations with other popular software.

Categories:
Business & Commerce Email Marketing
email marketing campaigns analytics templates

Constant Contact Features

  1. Email marketing campaign creation
  2. Automated email sequences
  3. Landing page builder
  4. Contact management
  5. Reporting and analytics
  6. Integration with other business tools

Pricing

  • Subscription-Based

Pros

Easy to use drag-and-drop email editor

Wide range of email templates

Robust reporting and analytics

Integration with popular business tools

Good customer support

Cons

Limited customization options for emails

Relatively high pricing, especially for larger lists

Can be overwhelming for beginners

Fewer advanced email marketing features compared to some competitors

Litmus

Litmus

Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integrations with CRM and email providers.

Categories:
Business & Commerce Marketing Automation
email marketing automation analytics campaigns

Litmus Features

  1. Drag-and-drop email editor
  2. A/B testing
  3. Email analytics
  4. Campaign management
  5. Email personalization
  6. Automation

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Intuitive interface

Robust email editor

A/B testing capabilities

In-depth analytics

Affordable pricing

Cons

Steep learning curve

Limited integrations

Can be complex for beginners