Constant Contact vs Litmus

Struggling to choose between Constant Contact and Litmus? Both products offer unique advantages, making it a tough decision.

Constant Contact is a Business & Commerce solution with tags like email, marketing, campaigns, analytics, templates.

It boasts features such as Email marketing campaign creation, Automated email sequences, Landing page builder, Contact management, Reporting and analytics, Integration with other business tools and pros including Easy to use drag-and-drop email editor, Wide range of email templates, Robust reporting and analytics, Integration with popular business tools, Good customer support.

On the other hand, Litmus is a Business & Commerce product tagged with email, marketing, automation, analytics, campaigns.

Its standout features include Drag-and-drop email editor, A/B testing, Email analytics, Campaign management, Email personalization, Automation, and it shines with pros like Intuitive interface, Robust email editor, A/B testing capabilities, In-depth analytics, Affordable pricing.

Feature	Constant Contact	Litmus
Overall Score	N/A	N/A
Primary Category	Business & Commerce	Business & Commerce

Product Overview

Constant Contact

Description: Constant Contact is an email marketing platform that allows businesses to create professional email campaigns, autoresponders, landing pages, and more. It has easy-to-use templates, analytics tools, and integrations with other popular software.

Litmus

Description: Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integrations with CRM and email providers.

Key Features Comparison

Constant Contact Features

• Email marketing campaign creation
• Automated email sequences
• Landing page builder
• Contact management
• Reporting and analytics
• Integration with other business tools

Litmus Features

• Drag-and-drop email editor
• A/B testing
• Email analytics
• Campaign management
• Email personalization
• Automation

Pros & Cons Analysis

Constant Contact

Pros

• Easy to use drag-and-drop email editor
• Wide range of email templates
• Robust reporting and analytics
• Integration with popular business tools
• Good customer support

Cons

• Limited customization options for emails
• Relatively high pricing, especially for larger lists
• Can be overwhelming for beginners
• Fewer advanced email marketing features compared to some competitors

Litmus

Pros

• Intuitive interface
• Robust email editor
• A/B testing capabilities
• In-depth analytics
• Affordable pricing

Cons

• Steep learning curve
• Limited integrations
• Can be complex for beginners

Pricing Comparison

Constant Contact

• Subscription-Based

Litmus

• Free
• Freemium
• Subscription-Based