Litmus
Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integration
email
marketing
automation
analytics
campaigns
Litmus: Email Marketing & Campaign Management Platform
An all-in-one platform for designing, testing, tracking, and optimizing marketing campaigns with responsive email templates, A/B testing tools, analytics, and CRM integrations.
What is Litmus?
Litmus is a robust email marketing and campaign management software designed to help businesses create, test, send, and analyze marketing campaigns and email newsletters. Here are some key features of Litmus:
- Intuitive drag-and-drop editor to create responsive and mobile-optimized email templates. Includes pre-designed templates and themes.
- A/B testing tools to compare up to 3 email variants and identify the best-performing version.
- Spam testing to preview how emails will appear in different inboxes and identify issues before sending.
- Comprehensive analytics and real-time reports to track opens, clicks, unsubscribes, spam complaints.
- Integrations with all major email service providers, CRMs, and marketing platforms.
- Collaboration tools to get feedback from teammates before finalizing email campaigns.
- Segmentation and targeting capabilities for sending personalized, relevant emails.
With its excellent deliverability rates, detailed analytics, and easy-to-use editor, Litmus is trusted by over 75,000 brands and businesses worldwide for creating and optimizing their email marketing campaigns.
Litmus Features
Features
- Drag-and-drop email editor
- A/B testing
- Email analytics
- Campaign management
- Email personalization
- Automation
Pricing
- Free
- Freemium
- Subscription-Based
Pros
Intuitive interface
Robust email editor
A/B testing capabilities
In-depth analytics
Affordable pricing
Cons
Steep learning curve
Limited integrations
Can be complex for beginners
Official Links
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