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Litmus

Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integrations with CRM and email providers.

What is Litmus?

Litmus is a robust email marketing and campaign management software designed to help businesses create, test, send, and analyze marketing campaigns and email newsletters. Here are some key features of Litmus:

  • Intuitive drag-and-drop editor to create responsive and mobile-optimized email templates. Includes pre-designed templates and themes.
  • A/B testing tools to compare up to 3 email variants and identify the best-performing version.
  • Spam testing to preview how emails will appear in different inboxes and identify issues before sending.
  • Comprehensive analytics and real-time reports to track opens, clicks, unsubscribes, spam complaints.
  • Integrations with all major email service providers, CRMs, and marketing platforms.
  • Collaboration tools to get feedback from teammates before finalizing email campaigns.
  • Segmentation and targeting capabilities for sending personalized, relevant emails.

With its excellent deliverability rates, detailed analytics, and easy-to-use editor, Litmus is trusted by over 75,000 brands and businesses worldwide for creating and optimizing their email marketing campaigns.

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