OpenEMM vs Litmus

Struggling to choose between OpenEMM and Litmus? Both products offer unique advantages, making it a tough decision.

OpenEMM is a Business & Commerce solution with tags like email-marketing, campaigns, automation.

It boasts features such as Drag & drop email builder, A/B testing, Segmentation, Automation, Real-time analytics, List management, Multi-language support and pros including Open source and free, Powerful features, Customizable, Self-hosted, Scalable.

On the other hand, Litmus is a Business & Commerce product tagged with email, marketing, automation, analytics, campaigns.

Its standout features include Drag-and-drop email editor, A/B testing, Email analytics, Campaign management, Email personalization, Automation, and it shines with pros like Intuitive interface, Robust email editor, A/B testing capabilities, In-depth analytics, Affordable pricing.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

OpenEMM

OpenEMM

OpenEMM is an open-source enterprise email marketing platform. It allows you to create email campaigns, build subscriber lists, track opens/clicks, and more. It offers drag & drop email builders, A/B testing, segmentation, and automation tools.

Categories:
email-marketing campaigns automation

OpenEMM Features

  1. Drag & drop email builder
  2. A/B testing
  3. Segmentation
  4. Automation
  5. Real-time analytics
  6. List management
  7. Multi-language support

Pricing

  • Open Source

Pros

Open source and free

Powerful features

Customizable

Self-hosted

Scalable

Cons

Steep learning curve

Limited integrations

Requires technical expertise to set up and manage

Lacks some advanced marketing automation features


Litmus

Litmus

Litmus is an email marketing and campaign management platform that helps businesses design, test, and track marketing campaigns. It provides an intuitive drag-and-drop editor to create responsive email templates, A/B testing tools, analytics to optimize campaigns, and integrations with CRM and email providers.

Categories:
email marketing automation analytics campaigns

Litmus Features

  1. Drag-and-drop email editor
  2. A/B testing
  3. Email analytics
  4. Campaign management
  5. Email personalization
  6. Automation

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Intuitive interface

Robust email editor

A/B testing capabilities

In-depth analytics

Affordable pricing

Cons

Steep learning curve

Limited integrations

Can be complex for beginners