Custify vs Totango

Struggling to choose between Custify and Totango? Both products offer unique advantages, making it a tough decision.

Custify is a Business & Commerce solution with tags like survey, nps, customer-feedback, customer-experience.

It boasts features such as Send targeted surveys via email, SMS, web forms, Gather customer feedback and NPS scores, Analyze results and uncover insights, Integrate with CRM and support tools, Automate workflows based on feedback, Segment customers and personalize outreach, Track metrics over time with dashboards, Collaborate across teams on feedback and pros including Easy to set up and use, Flexible and customizable surveys, Powerful analytics and reporting, Integration with other tools, Automation saves time, Scales to collect large volumes of feedback.

On the other hand, Totango is a Business & Commerce product tagged with analytics, customer-retention, customer-lifetime-value.

Its standout features include Predictive analytics, Customer segmentation, Onboarding workflows, Engagement scoring, and it shines with pros like Helps increase customer retention, Provides actionable insights into customer behavior, Automates parts of customer success process.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Custify

Custify

Custify is a customer feedback and NPS software that helps companies collect, analyze, and act on customer feedback to improve products, services, and experiences. It provides an easy way to send surveys, gather responses, identify unhappy customers, and uncover opportunities.

Categories:
survey nps customer-feedback customer-experience

Custify Features

  1. Send targeted surveys via email, SMS, web forms
  2. Gather customer feedback and NPS scores
  3. Analyze results and uncover insights
  4. Integrate with CRM and support tools
  5. Automate workflows based on feedback
  6. Segment customers and personalize outreach
  7. Track metrics over time with dashboards
  8. Collaborate across teams on feedback

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Flexible and customizable surveys

Powerful analytics and reporting

Integration with other tools

Automation saves time

Scales to collect large volumes of feedback

Cons

Can get expensive for large volumes

Setup requires some learning curve

Advanced features require higher tier plan

Email deliverability issues occasionally


Totango

Totango

Totango is a customer success platform that helps companies maximize customer lifetime value. It provides features like predictive analytics, customer segmentation, onboarding workflows, and engagement scoring to drive customer adoption, retention, and expansion.

Categories:
analytics customer-retention customer-lifetime-value

Totango Features

  1. Predictive analytics
  2. Customer segmentation
  3. Onboarding workflows
  4. Engagement scoring

Pricing

  • Subscription-Based

Pros

Helps increase customer retention

Provides actionable insights into customer behavior

Automates parts of customer success process

Cons

Can be complex to set up and customize

Requires integration with other systems

Limited flexibility compared to building in-house solution