Totango
Totango is a customer success platform that helps companies maximize customer lifetime value. It provides features like predictive analytics, customer segmentation, onboarding workflows, and engagement scoring to drive customer adoption, retention, and expansion.
analytics
customer-retention
customer-lifetime-value
Totango: Customer Success Platform
Predictive analytics, customer segmentation, onboarding workflows, and engagement scoring for maximizing customer lifetime value
What is Totango?
Totango is a SaaS customer success platform designed to help subscription businesses maximize customer lifetime value and reduce churn. It provides a centralized suite of tools to monitor customer health, segment users, identify at-risk accounts, automate workflows, and design targeted playbooks to encourage renewal and expansion.
Key features of Totango include:
- Predictive analytics - Uses AI and ML to predict customer churn risk levels and surface insights to address issues proactively.
- Customer segmentation - Allows segmentation based on behavior, demographics, or custom attributes to group similar users.
- Health scoring - Scores account health to identify struggling customers needing attention.
- Automated workflows - Triggers emails, in-app messages, or alerts based on criteria to automate outreach.
- Playbooks - Guides CSMs with best practice workflows for activation, adoption, renewal, expansion, and saving accounts.
- Integration with popular CRMs and business apps via APIs.
Totango positions itself as a must-have app for subscription businesses looking to reduce churn through better customer experiences. It's frequently used in SaaS, media, e-learning, and digital platform verticals. Ideal for customer success teams managing a portfolio of accounts.
Totango Features
Features
- Predictive analytics
- Customer segmentation
- Onboarding workflows
- Engagement scoring
Pricing
- Subscription-Based
Pros
Helps increase customer retention
Provides actionable insights into customer behavior
Automates parts of customer success process
Cons
Can be complex to set up and customize
Requires integration with other systems
Limited flexibility compared to building in-house solution
Official Links
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