Salesforce vs Totango

Struggling to choose between Salesforce and Totango? Both products offer unique advantages, making it a tough decision.

Salesforce is a Business & Commerce solution with tags like crm, saas, cloud.

It boasts features such as Contact Management, Lead Management, Opportunity Management, Sales Forecasting, Marketing Automation, Customer Service, Analytics and Reporting, App Development Platform, 3rd Party Integrations and pros including User friendly interface, Highly customizable, Robust API for integrations, Powerful mobile app, Detailed analytics and reporting, Secure and reliable, Regular feature updates, Strong ecosystem of partners and developers.

On the other hand, Totango is a Business & Commerce product tagged with analytics, customer-retention, customer-lifetime-value.

Its standout features include Predictive analytics, Customer segmentation, Onboarding workflows, Engagement scoring, and it shines with pros like Helps increase customer retention, Provides actionable insights into customer behavior, Automates parts of customer success process.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Salesforce

Salesforce

Salesforce is a leading customer relationship management (CRM) platform that helps businesses manage customer data, track sales opportunities, forecast revenue, and automate marketing campaigns. It is cloud-based, customizable, and accessible from any device.

Categories:
Business & Commerce Crm
crm saas cloud

Salesforce Features

  1. Contact Management
  2. Lead Management
  3. Opportunity Management
  4. Sales Forecasting
  5. Marketing Automation
  6. Customer Service
  7. Analytics and Reporting
  8. App Development Platform
  9. 3rd Party Integrations

Pricing

  • Subscription-Based

Pros

User friendly interface

Highly customizable

Robust API for integrations

Powerful mobile app

Detailed analytics and reporting

Secure and reliable

Regular feature updates

Strong ecosystem of partners and developers

Cons

Can be expensive for smaller businesses

Steep learning curve

Potential for cluttered interface

Limitations with open source version

Dependence on internet connection

Totango

Totango

Totango is a customer success platform that helps companies maximize customer lifetime value. It provides features like predictive analytics, customer segmentation, onboarding workflows, and engagement scoring to drive customer adoption, retention, and expansion.

Categories:
Business & Commerce Customer Success
analytics customer-retention customer-lifetime-value

Totango Features

  1. Predictive analytics
  2. Customer segmentation
  3. Onboarding workflows
  4. Engagement scoring

Pricing

  • Subscription-Based

Pros

Helps increase customer retention

Provides actionable insights into customer behavior

Automates parts of customer success process

Cons

Can be complex to set up and customize

Requires integration with other systems

Limited flexibility compared to building in-house solution