Engauge A/B vs Visual Website Optimizer

Struggling to choose between Engauge A/B and Visual Website Optimizer? Both products offer unique advantages, making it a tough decision.

Engauge A/B is a Business & Commerce solution with tags like ab-testing, split-testing, conversion-optimization, web-analytics.

It boasts features such as Split URL testing, Lightweight and easy to use, Free and open source, Allows A/B testing of webpages, Provides click tracking and conversion data, Integrates with Google Analytics and pros including Free to use, Simple and intuitive interface, Quick setup for A/B tests, Open source code can be customized, Provides useful data on conversions.

On the other hand, Visual Website Optimizer is a Business & Commerce product tagged with ab-testing, conversion-optimization, website-testing.

Its standout features include A/B testing, Multivariate testing, Heatmaps and scrollmaps, Funnel analysis, Split URL testing, AI-powered personalization, Integrations with analytics platforms, and it shines with pros like Easy to set up tests without coding, Detailed analytics and reporting, Can target tests to specific segments, Has free plan for small businesses.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Engauge A/B

Engauge A/B

Engauge A/B is a free open source A/B testing tool that allows you to set up split URL tests to see which webpage design performs better. It is lightweight and easy to use.

Categories:
ab-testing split-testing conversion-optimization web-analytics

Engauge A/B Features

  1. Split URL testing
  2. Lightweight and easy to use
  3. Free and open source
  4. Allows A/B testing of webpages
  5. Provides click tracking and conversion data
  6. Integrates with Google Analytics

Pricing

  • Open Source

Pros

Free to use

Simple and intuitive interface

Quick setup for A/B tests

Open source code can be customized

Provides useful data on conversions

Cons

Limited to split URL testing

Less robust features than paid tools

Can only test webpages

No multivariate or advanced testing

Lacks some data visualization features


Visual Website Optimizer

Visual Website Optimizer

Visual Website Optimizer is an A/B testing and conversion rate optimization software that allows you to test changes to your website to increase conversions. It makes it easy to set up A/B and multivariate tests without coding.

Categories:
ab-testing conversion-optimization website-testing

Visual Website Optimizer Features

  1. A/B testing
  2. Multivariate testing
  3. Heatmaps and scrollmaps
  4. Funnel analysis
  5. Split URL testing
  6. AI-powered personalization
  7. Integrations with analytics platforms

Pricing

  • Free
  • Freemium
  • Subscription-Based

Pros

Easy to set up tests without coding

Detailed analytics and reporting

Can target tests to specific segments

Has free plan for small businesses

Cons

Limited number of tests on free plan

No mobile app optimization features

Steep learning curve for advanced features