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Facebook Ads vs Google AdWords

A side-by-side look at Facebook Ads and Google AdWords. For an in-depth review of either product, follow the links below.

Facebook Ads

Facebook Ads

Social & Communications

Facebook Ads is Facebook's advertising platform that allows businesses to create targeted ads that appear on Facebook, Instagram, Messenger or Audience Network. It uses Facebook's extensive user data to help advertisers reach specific demographics and track campaign performance.

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Google AdWords

Google AdWords

Business & Commerce

Google AdWords is Google's advertising platform that allows businesses to create targeted ads that appear on Google Search and the Google Display Network. It uses a pay-per-click pricing model.

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