Freshlytics vs Open Web Analytics

Struggling to choose between Freshlytics and Open Web Analytics? Both products offer unique advantages, making it a tough decision.

Freshlytics is a Business & Commerce solution with tags like analytics, ecommerce, conversion-optimization.

It boasts features such as Real-time analytics dashboard, Heatmaps to see user clicks, A/B testing, Funnel analysis, Segmentation, Predictive analytics, Integrations with ecommerce platforms and pros including Easy to set up and use, Affordable pricing, Good customer support, Useful features for optimizing conversions.

On the other hand, Open Web Analytics is a Business & Commerce product tagged with open-source, web-analytics, traffic-tracking, usage-analytics.

Its standout features include Open source web analytics software, Easy to install and configure, Tracks website visitors and traffic sources, Provides reports on visits, page views, referrers, search keywords, Customizable dashboards and reporting, Event and goal tracking, Support for A/B testing, API for data export and integration, Works with MySQL, PostgreSQL and MS SQL databases, and it shines with pros like Free and open source, Easy to set up and use, Provides core web analytics functionality, Customizable and extensible, Self-hosted - you control your data, Active development community.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Freshlytics

Freshlytics

Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.

Categories:
analytics ecommerce conversion-optimization

Freshlytics Features

  1. Real-time analytics dashboard
  2. Heatmaps to see user clicks
  3. A/B testing
  4. Funnel analysis
  5. Segmentation
  6. Predictive analytics
  7. Integrations with ecommerce platforms

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to set up and use

Affordable pricing

Good customer support

Useful features for optimizing conversions

Cons

Limited customization options

Can be slow to load reports

Mobile app needs improvement


Open Web Analytics

Open Web Analytics

Open Web Analytics (OWA) is an open source web analytics software that allows you to track and analyze traffic on your website. It is designed to be easy to install and use, while providing detailed analytics reports.

Categories:
open-source web-analytics traffic-tracking usage-analytics

Open Web Analytics Features

  1. Open source web analytics software
  2. Easy to install and configure
  3. Tracks website visitors and traffic sources
  4. Provides reports on visits, page views, referrers, search keywords
  5. Customizable dashboards and reporting
  6. Event and goal tracking
  7. Support for A/B testing
  8. API for data export and integration
  9. Works with MySQL, PostgreSQL and MS SQL databases

Pricing

  • Open Source

Pros

Free and open source

Easy to set up and use

Provides core web analytics functionality

Customizable and extensible

Self-hosted - you control your data

Active development community

Cons

Less features than commercial solutions

Requires technical expertise to install and manage

Limited support options

Not as user friendly as some tools

Potential security risks if not updated regularly