Freshlytics
Freshlytics is an analytics and conversion optimization software designed for ecommerce stores. It provides insights into website traffic, sales funnels, customer behavior, and product performance to help online businesses increase conversions and revenue.
analytics
ecommerce
conversion-optimization
Freshlytics: Analytics & Conversion Optimization
Ecommerce analytics software for website traffic, sales funnels, customer behavior, and product performance insights to boost conversions and revenue.
What is Freshlytics?
Freshlytics is a powerful analytics and conversion rate optimization platform built specifically for ecommerce stores. It goes beyond standard web analytics to provide deep insights into customer behavior, funnel performance, landing page optimization, and product analytics.
With Freshlytics, ecommerce merchants can:
- Understand customer journeys across acquisition channels like search ads, social media, email marketing, and more
- Identify friction points in the conversion funnel and optimize pages for higher conversion rates
- Conduct A/B tests on product pages, landing pages, emails, and ads to maximize revenue
- Analyze individual product performance to double down on top sellers and improve slow movers
- Personalize on-site experiences and offers to increase average order value
- Attribute offline conversions to marketing campaigns to understand ROI
- Integrate data from platforms like Google Analytics, Facebook, Shopify, and more to connect online and offline data in one place
Freshlytics was created specifically for the needs of modern ecommerce stores. Its easy-to-use interface and powerful analytics capabilities make it easy for merchants to gather actionable insights to boost revenue.
Freshlytics Features
Features
- Real-time analytics dashboard
- Heatmaps to see user clicks
- A/B testing
- Funnel analysis
- Segmentation
- Predictive analytics
- Integrations with ecommerce platforms
Pricing
- Freemium
- Subscription-Based
Pros
Easy to set up and use
Affordable pricing
Good customer support
Useful features for optimizing conversions
Cons
Limited customization options
Can be slow to load reports
Mobile app needs improvement
Official Links
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