Google Analytics

Google Analytics

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.
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web-analytics traffic-tracking behavior-analytics

Google Analytics: Track Website Traffic

Google Analytics is a free web analytics service that tracks and reports website traffic. It shows how visitors interact with website content, providing insight into behavior, demographics, and more.

What is Google Analytics?

Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet.

Some key features of Google Analytics include:

  • Tracking number of visitors, page views, bounce rate, session duration, demographics, location, behavior and more
  • In-depth analysis of traffic sources - direct, referral, organic, social etc.
  • Goal and conversion tracking to understand how visitors become customers
  • Ecommerce tracking to monitor sales performance and transactions
  • Custom reports, segments and dashboards
  • Integration with Google Ads and other Google products
  • APIs and data exports

Google Analytics helps website owners understand visitor traffic, engagement and conversions. It provides actionable insights to optimize content, drive growth and achieve business goals. With customizable reports and robust features, it is an invaluable analytics tool for marketers, bloggers, agencies and ecommerce sites.

Google Analytics Features

Features

  1. Real-time reporting
  2. Customizable dashboards
  3. Goal and funnel tracking
  4. Ecommerce tracking
  5. Custom segments
  6. Audience insights
  7. Integrations

Pricing

  • Free
  • Subscription-Based

Pros

Free version available

Powerful and customizable

Easy to use interface

Real-time data

Robust reporting features

Integrates with other Google products

Cons

Can be overwhelming for beginners

Requires technical setup

Limits on number of hits for free version

No offline tracking in free version

Relies heavily on cookies


The Best Google Analytics Alternatives

Top Online Services and Analytics and other similar apps like Google Analytics

Here are some alternatives to Google Analytics:

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Clicky icon

Clicky

Clicky is a user-friendly web analytics platform designed to help website owners understand how visitors interact with their sites. It provides real-time analytics, allowing users to see visitor activity as it happens instead of waiting for delayed reports.Some key features of Clicky include:Real-time visitor tracking - See every pageview as...
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Statcounter

Statcounter is a popular website analytics service used by over 2 million websites. It allows website owners to track various metrics about visitors to their site in order to better understand their audience and improve the site.Some of the key features of Statcounter include:Visitor stats - number of visitors, new...
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Statvoo.com

Statvoo is a free web-based statistical analysis software designed for students, researchers, marketers, and other professionals who need access to basic and advanced statistical tools for data analysis. It provides an easy-to-use interface and features a comprehensive set of analytical capabilities including descriptive statistics, hypothesis testing, correlation analysis, regression modeling,...
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AWStats icon

AWStats

AWStats is a powerful, free and open source log file analyzer for web analytics. It processes log files generated by web, FTP, mail and media servers, and produces customizable reports on website traffic statistics.Some key features of AWStats include:Generates reports on visits, unique visitors, page views, top pages, entry/exit pages,...
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Matomo

Matomo (formerly Piwik) is a leading open-source web analytics platform focused on privacy. It gives users valuable insights into their website, app, etc. traffic and engagement, while letting them retain full ownership and control of their analytics data.As an on-premises solution, Matomo provides an alternative to sending data to third-party...
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The Webalizer

The Webalizer is a free, open source web server log file analyzer program that produces detailed visitor statistics in HTML format for webmasters. Designed to be simple to install and use, The Webalizer supports many log file formats from various web servers such as Apache, Nginx, IIS, and more.Once installed,...
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Behavee

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Statify icon

Statify

Statify is a user-friendly web analytics platform designed to help website owners, bloggers, and small business owners better understand their website traffic and visitor behavior. Some key features of Statify include:Intuitive dashboards and reports providing actionable insights on website visitors, traffic sources, popular content, and more.Real-time analytics allowing you to...
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Dataminr

Dataminr is an innovative software platform that specializes in real-time information discovery and event detection from publicly available data sources. Founded in 2009, Dataminr leverages artificial intelligence and machine learning algorithms to sift through social media posts, news reports, blogs, government filings, and other open data to identify high-impact events...
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WP Power Stats

WP Power Stats is a powerful WordPress plugin used by over 100,000 WordPress sites to track valuable site analytics and provide actionable insights. It captures detailed statistics about your WordPress site's content, traffic sources, and audience engagement.Some of the key metrics tracked by WP Power Stats include:Post and page viewsMost...
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ClickMeter icon

ClickMeter

ClickMeter is an analytics platform used for tracking and analyzing clicks, conversions, and other marketing metrics. It provides the following key features:Click Tracking - Track clicks on your links and monitor click metrics like unique clicks, click rates, geo data, and more. Integrates with many popular ad platforms.A/B Testing -...
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Heap Analytics icon

Heap Analytics

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Shynet

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Snowplow Analytics

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W3Counter icon

W3Counter

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66Analytics icon

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Adobe Analytics icon

Adobe Analytics

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Plausible Analytics icon

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Open Web Analytics

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Toasted Analytics icon

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SharePoint Vitals

SharePoint Vitals is a powerful monitoring, analytics, and optimization platform purpose-built for SharePoint. It helps SharePoint administrators, IT operations, and development teams gain deep visibility into their SharePoint deployments to proactively identify risks and troubleshoot issues before they impact users and the business.Key capabilities and benefits include:Monitoring of 100+ out-of-the-box...
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CardioLog Analytics

CardioLog Analytics is a cloud-based data analytics platform designed specifically for cardiac device data. It ingests data from various sources like device programmers, EMRs, and remote monitoring systems, and provides analytics and visualizations to unlock insights from the data.Some key features of CardioLog Analytics include:Customizable dashboards and reports to visualize...
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Calq

Calq is a spreadsheet and data analysis software built as an alternative to Excel. Its key features and benefits include:Intuitive spreadsheet interface for entering, formatting and calculating dataTools for quick data collection from forms, surveys, and other sourcesOver 400 functions for statistical analysis, finance, math, engineering, science and moreAI-powered features...
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Analytics Plus

Analytics Plus is a business intelligence and data analytics software designed to help companies make data-driven decisions. It provides tools for data preparation, analysis, visualization, and reporting all in one integrated platform.With Analytics Plus, users can connect to various data sources such as SQL databases, cloud apps, and Excel files...
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Muralio

Muralio is a leading digital workspace for visual collaboration in agile teams. It provides an infinite, cloud-based digital canvas that facilitates remote design thinking sessions, workshops, brainstorms, and ideation for distributed teams across the enterprise.Key features include:Virtual sticky notes, drawings, diagrams, frames for storyboardingTemplates for agile ceremonies like retrospectives, design...
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Infinity Analytics

Infinity Analytics is a business intelligence and data analytics software platform designed to help companies visualize, explore, and derive actionable insights from their data. It provides an intuitive drag-and-drop interface to build interactive dashboards, charts, reports and models without the need for coding.Key features of Infinity Analytics include:Interactive dashboards and...
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Deep Log Analyzer

Deep Log Analyzer is an advanced log analysis platform designed to simplify the process of extracting valuable insights from log data. It utilizes machine learning and data analytics techniques to detect anomalies, identify threats, and uncover trends hidden within logs.Key features include:Real-time processing of streaming log data from multiple sourcesOut-of-the-box...
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TrackingDesk

TrackingDesk is a cloud-based help desk software designed to streamline customer support and task management for businesses. Some key features include:Ticket management - Create, assign, prioritize, and resolve support tickets from a single panel. Automate ticket workflows with custom rules.Real-time collaboration - Share messages, files, and updates with team members...
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FireStats

FireStats is a free and open-source website analytics tool used to track and report traffic and visitor data for websites. It provides website owners and administrators a way to understand how visitors interact with their site without needing to pay for services like Google Analytics.Some key features of FireStats include:Tracking...
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Streamhub

Streamhub is a social media management platform designed for brands, agencies, and publishers who want to monitor, analyze, publish, and collaborate across multiple social media networks from one central dashboard.Key features include:Real-time feeds - See posts and conversations about your brand as they happen across social platforms like Twitter, Facebook,...
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UserSignals

UserSignals is a product analytics software that provides insight into user behavior to help teams build better digital products. It offers features like:Session replays - Watch recordings of real user sessions to see how users interact with your product.Heatmaps - Visualize where users click, tap, scroll and focus attention on...
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Volument

Volument is a lightweight Windows application that gives you more control over controlling the volume of individual apps playing audio on your computer. It runs in the background and allows you to set custom volume levels on a per-application basis.With Volument, you can boost the sound of quiet apps, lower...
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SessionCam

SessionCam is a software that helps businesses understand, analyze, and improve the experience of website visitors. It captures the entire journey of website visitors through session replay, heatmaps, and powerful analytics.Key features of SessionCam include:Website visitor recording - captures clicks, taps, scrolls, and mouse movements of every visitor to replay...
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LinkTrackr

LinkTrackr is an open source link tracking and analytics platform designed to help website owners understand how users interact with the links on their sites. It is self-hosted, meaning you download and install it on your own server or web host.Some key features of LinkTrackr include:Automatic click tracking for all...
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Zolmetric Analytics

Zolmetric Analytics is a comprehensive business intelligence and data analytics solution designed to help companies make data-driven decisions. It provides powerful tools for data visualization, reporting, predictive modeling, forecasting, and more.With interactive dashboards and custom reports, Zolmetric makes it easy for business users to analyze data and share insights without...
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Indicative

Indicative is a business intelligence and analytics software designed to help companies make data-driven decisions. It allows users to connect their data from various sources like databases, cloud apps, and more to create interactive dashboards and reports.Some key features of Indicative include:Data connectors to integrate data from sources like MySQL,...
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Webtrekk

Webtrekk is a customer analytics and digital marketing platform designed to help companies understand user behavior on their websites and mobile applications. Its main capabilities include:User tracking across devices and channelsAnalysis of customer journeys and user flowsAttribution modeling to understand marketing impactConversion optimizationPersonalization to deliver tailored experiencesRecommendation enginesA/B and multivariate...
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Clickmap

Clickmap is a web analytics software used to visually understand how users interact with a website. It tracks user activity like clicks, mouse movements, scrolling, and generates heatmaps and session recordings to illustrate interaction patterns.Key features of Clickmap include:Heatmaps showing click data, mouse movements, and scroll reachSession recordings to see...
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Canecto

Canecto is an open-source software package for building online communities and social networks. It provides a range of features to help sites encourage user engagement and interaction.Some of the key features of Canecto include:User profiles - Members can create personal profile pages with photos, biographical info, interests etc.Forums - Category-based...
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ReadRatio

ReadRatio is a free, open-source ebook reader and library management software for Windows. It enables users to easily organize, browse, search, and read their digital book collections.Some of the key features of ReadRatio include:Library management - Import ebooks, add metadata like title, authors, tags, series, etc. Sort, filter, and browse...
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Indicado

Indicado is a customer data platform (CDP) designed to create a unified customer profile by consolidating data from multiple sources like your CRM, website, mobile apps, and more. With a complete view of each customer, Indicado makes customer segmentation and personalization easy.Key features include:Unified customer profiles - Consolidates data from...
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Sessionhunt

Sessionhunt is a user session recording and analytics tool designed for web applications. It lets you see and understand how real users interact with your web app by recording their actual sessions.As users navigate through your web application, Sessionhunt will capture their clicks, taps, scrolls, keyboard inputs and more. These...
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Rakam

Rakam is an open-source analytics platform optimized for large-scale data processing. It provides a full stack for handling event data including collection, storage, analysis, and visualization.Some key features of Rakam include:Scalable data collection using SDKs and APIsReal-time data processing for fast insightsSupport for structured, semi-structured and unstructured dataCustomizable SQL and...
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JENTIS

Jentis is an open-source business process management and workflow automation software designed to help organizations streamline operations and improve efficiency. It provides a graphical interface to model, execute, monitor, and optimize business processes and workflows without the need for coding.Key features of Jentis include:Drag-and-drop workflow designer to map out business...
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OvalBricks Web Intelligence

OvalBricks Web Intelligence is a no-code business intelligence and analytics platform designed to empower non-technical users to gain valuable insights from their data. With an intuitive drag-and-drop interface, OvalBricks makes it easy to connect to data from various sources, build interactive dashboards and reports, and share analytics through self-service BI.Key...
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IQLECT

IQLECT is an e-learning software used to create interactive online courses and training programs. It provides a suite of tools that enable teachers, professors, corporate trainers and instructional designers to author rich and engaging learning content.Key features of IQLECT include:Intuitive course authoring tools to build interactive lessons, assessments, simulations, scenarios...
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Adalyz

Adalyz is a robust web analytics platform designed to help website owners and marketers understand visitor behavior and optimize site performance. Some key features include:Intuitive dashboard with visual reports on traffic sources, page views, bounce rates, goal conversions, etc.In-depth analysis of visitor segments, conversion funnels, landing pages, campaigns and more.Flexible...
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InstantCustomer.com

InstantCustomer.com is a feature-rich live chat and customer engagement platform designed to help businesses connect with visitors in real-time, gather insights into customer behavior, and deliver excellent support experiences.Key features include:Customizable chat widgets - Embed chat widgets that match your brand's look and feel to enable live conversations on your...
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Quixxi

Quixxi is a versatile mind mapping and brainstorming software used for visual thinking and organizing ideas. As a freemium tool, Quixxi offers a feature-rich free version as well as premium upgrades for power users.With Quixxi, users can create colorful, visually engaging mind maps to link concepts and ideas. Its flexible...
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Ruler Analytics

Ruler Analytics is a business intelligence and analytics platform designed to help companies make data-driven decisions. It provides tools for data preparation, analysis, visualization, and sharing that allow users throughout an organization to access insights from their data.Some key features of Ruler Analytics include:Interactive drag-and-drop interface for building reports, dashboards,...
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Pulse Metrics

Pulse Metrics is a powerful web analytics platform designed to help businesses understand how users interact with their website or application. The software provides real-time and historical data on traffic sources, visitor behavior, conversions, and more to inform decision making.Key features of Pulse Metrics include:Intuitive dashboards and reports to visualize...
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WP Statistics

WP Statistics is a comprehensive WordPress analytics and statistics plugin used by over 3 million WordPress sites. It enables site owners to track vital traffic metrics and gain insights to improve their sites.With WP Statistics you can:View site visitor statistics like visits, visitors, pageviews, browser details, location details, and traffic...
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Prismana

Prismana is a business intelligence and analytics platform designed to enable anyone in an organization to access data and create interactive reports, dashboards and analytics applications without needing to code. It provides an intuitive drag-and-drop interface to build dashboards, charts, graphs and other data visualizations rapidly.Some key capabilities and benefits...
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Adsuisse

Adsuisse is an ad server and supply side platform (SSP) designed for publishers to manage, optimize, track and monetize their online ad inventory. Some key features of Adsuisse include:Ad targeting - Advanced targeting options based on geo, device, browser, date and time, frequency capping, and user segments allow publishers to...
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Indusnet SEO Tracker

Indusnet SEO Tracker is a comprehensive search engine optimization platform designed to help businesses track, monitor, and improve their SEO campaigns and website performance. Some key features of Indusnet SEO Tracker include:Rank tracking - Track website rankings for chosen keywords in Google and other major search engines to monitor ranking...
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SeeMyVisits

SeeMyVisits is a user-friendly web analytics platform designed to help website owners, bloggers, entrepreneurs and marketers better understand their website traffic and visitor behavior in order to optimize their online presence.Key features include:Intuitive dashboard providing a quick overview of important metrics like visits, unique visitors, page views, bounce rate, etc.In-depth...
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GoSquared

GoSquared is a real-time web analytics platform used to understand visitor behavior on websites and apps. It provides real-time analytics to view current visitors on your site, see where they came from, what they're doing, and more.Some key features of GoSquared include:Live visitor monitoring - See every visitor on your...
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Flockmetrics

Flockmetrics is an open-source time tracking and productivity analytics tool designed for remote teams and distributed workforces. It allows managers to track activity levels across projects, clients, and team members to gain transparency into where time is being spent.Key features include:Automatic time tracking based on app and URL activityProductivity metrics...
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Tamboo

Tamboo is a comprehensive project management and agile team collaboration platform. It brings together features like:Customizable task boards to visualize work and plan sprintsRoadmaps and release planning toolsProgress reporting and analyticsTime tracking for projects and individualsNative mobile apps for iOS and AndroidIntegrations with tools like JIRA, Trello, GitHub, and moreTamboo...
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Paperclip

Paperclip is an open-source Ruby on Rails plugin for managing file attachments. It was created to simplify the process of adding file upload and management functionality to Rails applications.Some key features of Paperclip include:Validation of file attachments - Paperclip allows validating attributes like file size, content type, etc.Automatic storage handling...
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MineWhat

MineWhat is an open-source, cross-platform cryptocurrency mining software that supports mining for Bitcoin, Litecoin, Ethereum, and many other coins. It provides a simple and easy-to-use interface for configuring mining hardware, connecting to mining pools, and managing wallets.Some key features of MineWhat include:Support for ASIC, GPU, and CPU miningCompatible with Windows,...
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Motiontracker

Motiontracker is an open-source, cross-platform software application designed specifically for advanced analysis of motion in digital video content. It provides robust tools for object tracking, motion data extraction, and visualization to help users gain quantitative and qualitative insights into motion patterns in video.Some key features of Motiontracker include:Multiple automated and...
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Kubit

Kubit is an open-source, self-hosted alternative to Trello for agile and kanban-style project management. Here is an overview of its key features and capabilities:- Create boards to represent projects, with flexible columns for tracking workflow. Common columns include Backlog, To Do, In Progress, Testing, Done.- Within each board, add customizable...
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AT Internet

AT Internet is a feature-rich web analytics platform used by companies to track and analyze visits, traffic sources, and customer behavior on their websites and mobile apps. Some key capabilities and benefits of AT Internet include:User-friendly dashboard to monitor real-time visits, geo distribution of traffic, most popular pages and content,...
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CrawlTrack

CrawlTrack is a powerful yet easy-to-use website crawler and link checker. It automatically crawls your site on a custom schedule to identify broken links, missing pages, and other issues that can negatively impact site health and search engine optimization.Key features of CrawlTrack include:Automatic website crawling and link checking to find...
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TheseMetrics

TheseMetrics is an open-source, self-hosted web analytics platform focused on privacy and transparency. It provides website owners with valuable insights into their visitor demographics, behavior, and trends without using privacy-invasive tracking methods.TheseMetrics uses a lightweight javascript tag to collect aggregated analytics data instead of setting cookies or fingerprints to track...
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Prodlytic

Prodlytic is a powerful product analytics platform used by leading companies to understand user behavior and improve digital product experiences. The software captures every user action across web, mobile, and other platforms to provide visibility into how real people use products in the wild.Key capabilities and benefits of Prodlytic include:Session...
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