What is Google Analytics?
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It is the most widely used web analytics service on the Internet.
Some key features of Google Analytics include:
- Tracking number of visitors, page views, bounce rate, session duration, demographics, location, behavior and more
- In-depth analysis of traffic sources - direct, referral, organic, social etc.
- Goal and conversion tracking to understand how visitors become customers
- Ecommerce tracking to monitor sales performance and transactions
- Custom reports, segments and dashboards
- Integration with Google Ads and other Google products
- APIs and data exports
Google Analytics helps website owners understand visitor traffic, engagement and conversions. It provides actionable insights to optimize content, drive growth and achieve business goals. With customizable reports and robust features, it is an invaluable analytics tool for marketers, bloggers, agencies and ecommerce sites.