Snowplow Analytics
Snowplow Analytics is an open-source web analytics platform that allows you to collect granular data on user behavior and actions. It empowers you to own and control your data through batch pipeline processing into your own data warehouse.
analytics
data-collection
user-behavior-tracking
Snowplow Analytics: Open-Source Web Analytics Platform
Collect granular user behavior data with Snowplow Analytics, a web analytics platform that empowers you to own and control your data through batch pipeline processing into your own data warehouse.
What is Snowplow Analytics?
Snowplow Analytics is an enterprise-strength web and event analytics platform powered by a batch pipeline architecture. It enables you to collect, store, enrich and activate behavioral data across all your platforms and channels.
Some key features of Snowplow include:
- Highly customizable and flexible - You own all your raw data and can model it any way you want
- Enterprise-scale - Processes billions of events per day on some installations
- Real-time processing available - Via pipelines into tools like Kafka, Kinesis and Google PubSub
- Privacy-safe - Collects data responsibly and enables compliance with regulations like GDPR
- Open source - Transparent about all data collection and processes
- Battle tested - Used by over 500 companies across many industries
Overall, Snowplow gives you unprecedented behavioral insight by empowering you to own your granular event-level data in your own data warehouse or lakehouse. This enables advanced analytics, machine learning and custom modeling powered by best-of-breed tools of your choice.
Snowplow Analytics Features
Features
- Collects granular data on user behavior
- Open source platform
- Flexible schema design
- Real-time data processing
- Integrates with data warehouses
- Customizable via plugins and enrichments
Pricing
- Open Source
- Custom Pricing
Pros
Full data ownership and control
Highly customizable and extensible
Cost-effective compared to vendor solutions
Scales to handle large data volumes
Integrates well with other tools
Cons
Requires technical expertise to set up and maintain
Limited out-of-the-box functionality
Steep learning curve
Manual configuration can be complex
Not suitable for non-technical users
Official Links
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