What is Snowplow Analytics?
Snowplow Analytics is an enterprise-strength web and event analytics platform powered by a batch pipeline architecture. It enables you to collect, store, enrich and activate behavioral data across all your platforms and channels.
Some key features of Snowplow include:
- Highly customizable and flexible - You own all your raw data and can model it any way you want
- Enterprise-scale - Processes billions of events per day on some installations
- Real-time processing available - Via pipelines into tools like Kafka, Kinesis and Google PubSub
- Privacy-safe - Collects data responsibly and enables compliance with regulations like GDPR
- Open source - Transparent about all data collection and processes
- Battle tested - Used by over 500 companies across many industries
Overall, Snowplow gives you unprecedented behavioral insight by empowering you to own your granular event-level data in your own data warehouse or lakehouse. This enables advanced analytics, machine learning and custom modeling powered by best-of-breed tools of your choice.