Snowplow Analytics icon

Snowplow Analytics

Snowplow Analytics is an open-source web analytics platform that allows you to collect granular data on user behavior and actions. It empowers you to own and control your data through batch pipeline processing into your own data warehouse.

What is Snowplow Analytics?

Snowplow Analytics is an enterprise-strength web and event analytics platform powered by a batch pipeline architecture. It enables you to collect, store, enrich and activate behavioral data across all your platforms and channels.

Some key features of Snowplow include:

  • Highly customizable and flexible - You own all your raw data and can model it any way you want
  • Enterprise-scale - Processes billions of events per day on some installations
  • Real-time processing available - Via pipelines into tools like Kafka, Kinesis and Google PubSub
  • Privacy-safe - Collects data responsibly and enables compliance with regulations like GDPR
  • Open source - Transparent about all data collection and processes
  • Battle tested - Used by over 500 companies across many industries

Overall, Snowplow gives you unprecedented behavioral insight by empowering you to own your granular event-level data in your own data warehouse or lakehouse. This enables advanced analytics, machine learning and custom modeling powered by best-of-breed tools of your choice.

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