Google Trends

Google Trends

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It offers data and visualizations showing how frequently particular search terms are entered relative to total search volume over given t
Google Trends image
google trends analytics search-volume popularity-tracking

Google Trends: Analyze Popular Search Queries

A website by Google offering data and visualizations on search term popularity, helping you understand search trends across regions and languages.

What is Google Trends?

Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. It offers data and visualizations showing how frequently particular search terms are entered relative to total search volume over given time periods.

Users can enter up to five terms and see data plotted on graphs over time, seeing how often they're searched relative to one another and the total search volume. Filters allow narrowing down by category, time period and geographic location.

Key features of Google Trends include:

  • Compare up to 5 search terms and see data plotted on graphs over time
  • View search volume by category, time period and geographic location
  • Compare multiple regions and languages side-by-side
  • Analyze surges and dips in search frequency
  • Discover top related searches and rising searches
  • Embed graphs into websites or presentations
  • Download full report data as a CSV or PDF

Google Trends helps researchers, marketers, journalists, enterprises and everyday users gain useful insights from aggregate search data. It shows what topics and keywords resonate at different times among Google users, highlighting trending interests, seasonality and news events.

Google Trends Features

Features

  1. Search volume data
  2. Geographic breakdowns
  3. Time comparisons
  4. Related topics and searches
  5. Comparison with up to 5 terms
  6. Downloadable CSV data
  7. Embeddable charts and graphs

Pricing

  • Free

Pros

Free to use

Easy to understand data visualizations

Compares search volume globally or by region

Tracks trends over custom time ranges

Good for keyword research and trend analysis

Cons

Limited to last 12 months of data

Delayed data updates

Maximum 5 terms per comparison

No demographic data


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