What is Prodlytic?
Prodlytic is a powerful product analytics platform used by leading companies to understand user behavior and improve digital product experiences. The software captures every user action across web, mobile, and other platforms to provide visibility into how real people use products in the wild.
Key capabilities and benefits of Prodlytic include:
- Session recordings showing exactly how each user interacts with products, highlighting usability issues and friction points.
- Funnels and conversion tracking to analyze drop-off rates and optimize flows.
- Retention and Engagement Analytics quantifying product stickiness over time.
- Feature usage metrics to understandadoption and help prioritize roadmaps.
- Custom events and user properties to answer specific product questions.
- Flexible segmentation to analyze behavior across different persona groups.
- APIs and integrations with other systems to enrich analytics.
The platform is designed for product and engineering teams that aim to maximize business impact by deeply understanding user needs. Companies like Uber, Airbnb, and Dropbox use Prodlytic to align roadmaps to usage data and validate product investments.