Matomo
Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.
analytics
tracking
privacy
opensource
Matomo: Open-Source Web Analytics Platform for Data Privacy
Matomo is an open-source web analytics platform that focuses on data privacy. It can track visits, page views, downloads, and more on websites, apps, etc. Matomo aims to provide valuable insights while letting users retain control over their data.
What is Matomo?
Matomo (formerly Piwik) is a leading open-source web analytics platform focused on privacy. It gives users valuable insights into their website, app, etc. traffic and engagement, while letting them retain full ownership and control of their analytics data.
As an on-premises solution, Matomo provides an alternative to sending data to third-party services. Everything is hosted on the user's own server. This allows companies, developers, and anyone with a website to have full transparency and privacy over their analytics.
Matomo tracks visits, page views, bounce rates, downloads, search keywords, and more. It features in-depth reports on referrers, popular pages, geo-location, technology usage, and visitor behavior. Users can segment the audience to drill down into metrics for a subset of visits.
With a plugin ecosystem, Matomo is easily customizable for advanced functionality like heatmaps, form analytics, media analytics, campaign tracking, etc. An API and webhooks allow deeper integration with other apps.
As an open-source platform, Matomo also benefits from being community-driven. Users can suggest ideas, report bugs, contribute code, and keep improving the software for everyone's benefit.
Matomo Features
Features
- Real-time analytics
- Customizable dashboards
- Goal and funnel tracking
- Heatmaps
- A/B testing
- Custom segments
- API access
- Plugin ecosystem
Pricing
- Open Source
- Freemium
- Subscription-Based
Pros
Open source and self-hosted
Strong focus on privacy
Powerful free community edition
Highly customizable and extensible
Cons
Steeper learning curve than some tools
Requires technical expertise to set up and manage
Limited support options
Official Links
The Best Matomo Alternatives
Top Online Services and Web Analytics and other similar apps like Matomo
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