What is Matomo?
Matomo (formerly Piwik) is a leading open-source web analytics platform focused on privacy. It gives users valuable insights into their website, app, etc. traffic and engagement, while letting them retain full ownership and control of their analytics data.
As an on-premises solution, Matomo provides an alternative to sending data to third-party services. Everything is hosted on the user's own server. This allows companies, developers, and anyone with a website to have full transparency and privacy over their analytics.
Matomo tracks visits, page views, bounce rates, downloads, search keywords, and more. It features in-depth reports on referrers, popular pages, geo-location, technology usage, and visitor behavior. Users can segment the audience to drill down into metrics for a subset of visits.
With a plugin ecosystem, Matomo is easily customizable for advanced functionality like heatmaps, form analytics, media analytics, campaign tracking, etc. An API and webhooks allow deeper integration with other apps.
As an open-source platform, Matomo also benefits from being community-driven. Users can suggest ideas, report bugs, contribute code, and keep improving the software for everyone's benefit.