Yandex.Metrica
Yandex.Metrica is a web analytics service offered by Yandex that tracks and reports website traffic and user behavior data. It provides details on sessions, users, geography, sources, content, goals, and ecommerce.
analytics
tracking
statistics
web-traffic
user-behavior
Yandex.Metrica: Web Analytics Service
Yandex.Metrica is a web analytics service offered by Yandex that tracks and reports website traffic and user behavior data. It provides details on sessions, users, geography, sources, content, goals, and ecommerce.
What is Yandex.Metrica?
Yandex.Metrica is a versatile web analytics platform created by Yandex, a major Russian technology company. It enables website owners to track traffic volumes, user engagement metrics, sales funnels, and more.
Key features of Yandex.Metrica include:
- Intuitive dashboards for tracking real-time visitors, page views, bounce rates, acquisition channels, and other metrics
- In-depth analytics on visitor behavior - clicks, scrolling, form submissions, video plays, etc.
- Sales and ecommerce tracking with conversion funnels from product views to purchases
- Custom goal, event and user segment configuration to align analytics with business objectives
- Comparison tools to benchmark performance against industry averages
- APIs and integrations with platforms like Google Analytics for flexible data analysis
Yandex.Metrica is completely free for sites with under 10 million monthly pageviews. Larger sites can access premium plans for additional features, reporting functionality and account management support.
With a clean, customizable interface and detailed visitor intelligence, Yandex.Metrica is considered one of the top analytics tools for SMBs as well as fast-growing digital brands managing multi-channel attribution.
Yandex.Metrica Features
Features
- Detailed website traffic and user behavior analytics
- Real-time data tracking and reporting
- Customizable dashboards and reports
- Audience segmentation and user profiling
- Conversion tracking and goal monitoring
- Ecommerce analytics and shopping funnel optimization
- Integration with other Yandex products and third-party tools
Pricing
- Free
- Freemium
Pros
Comprehensive web analytics solution
Free plan available with substantial features
Robust data visualization and reporting
Granular user behavior insights
Seamless integration with Yandex ecosystem
Cons
Limited language support (primarily Russian and English)
Potential data privacy concerns for non-Russian users
Learning curve for users unfamiliar with Yandex products
Official Links
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