What is Yandex.Metrica?
Yandex.Metrica is a versatile web analytics platform created by Yandex, a major Russian technology company. It enables website owners to track traffic volumes, user engagement metrics, sales funnels, and more.
Key features of Yandex.Metrica include:
- Intuitive dashboards for tracking real-time visitors, page views, bounce rates, acquisition channels, and other metrics
- In-depth analytics on visitor behavior - clicks, scrolling, form submissions, video plays, etc.
- Sales and ecommerce tracking with conversion funnels from product views to purchases
- Custom goal, event and user segment configuration to align analytics with business objectives
- Comparison tools to benchmark performance against industry averages
- APIs and integrations with platforms like Google Analytics for flexible data analysis
Yandex.Metrica is completely free for sites with under 10 million monthly pageviews. Larger sites can access premium plans for additional features, reporting functionality and account management support.
With a clean, customizable interface and detailed visitor intelligence, Yandex.Metrica is considered one of the top analytics tools for SMBs as well as fast-growing digital brands managing multi-channel attribution.