What is CrazyEgg?
CrazyEgg is a well-known and widely-used web analytics service focused on understanding visitor behavior through visual analysis tools like heatmaps, scrollmaps, and conversion funnels. Launched in 2006, it aims to make website analytics easy and intuitive for businesses, marketers and web developers.
CrazyEgg's main feature is its click heatmaps that show where visitors are clicking on each page. This visual representation makes it easy to identify the most popular areas that attract attention as well as dead zones that may need improvement. Beyond heatmaps, it also offers scrollmaps to see how far down visitors scroll, confetti maps to analyze clicking patterns, and overlaid heatmaps to compare behavior across different segments.
Some key capabilities and benefits of CrazyEgg include:
- Generating heatmaps without requiring coding or installation of scripts
- A/B testing by comparing heatmaps from two URLs
- Integrations with platforms like Shopify, WordPress, and Google Analytics
- Affordable pricing plans for small businesses and teams
- Easy-to-use dashboard and exporting options to share data
With valuable visitor insights packed into an intuitive interface, CrazyEgg remains a top choice amongst small businesses, marketers, designers and developers for improving website engagement and conversions.