What is Microsoft Clarity?
Microsoft Clarity is a user experience analytics tool developed by Microsoft. It integrates with websites to provide visualizations and insights that help understand how visitors interact with the site.
Some key features of Microsoft Clarity include:
- Session recordings - Watch exactly how visitors navigate a site by replaying individual sessions.
- Heatmaps - See where visitors click, scroll, hover, and have touch interactions to identify areas of interest.
- Funnels - Visualize major conversion paths to optimize user flows.
- Cohorts - Group users by attributes to analyze how different segments interact.
- Integrates with applications like Power BI to take analytics further.
- Lightweight JavaScript implementation for easy, privacy-focused web integration.
- AI-powered insights surface major patterns automatically.
Microsoft Clarity provides UX teams, marketers, product managers, and other stakeholders visual information to help understand customer behavior. This drives better decision making to improve conversions, engagement, and overall customer experience.