What is Smartlook?
Smartlook is a user experience analytics software used to understand and improve user engagement on websites and mobile apps. It records visitors' sessions, clicks, taps, and gestures, allowing product teams to visualize customer journeys with session recordings and heatmaps.
Key features of Smartlook include:
- Session recordings - Watch exactly how visitors use a website or app by reconstructing their journey step-by-step.
- Heatmaps - See where users click, tap, scroll, and focus attention using click and scroll heatmaps.
- Funnels - Analyze conversion funnels to understand where users are dropping off.
- Form analytics - Improve form completion rates by pinpointing fall-off points.
- User analytics - Access key metrics on visitors, conversion rates, behavior trends, and more.
- Surveys and polls - Get feedback directly from visitors to better understand them.
Smartlook integrates with popular tools like Google Analytics and Mixpanel. It has plugins for websites built with WordPress, Shopify, and other platforms. Pricing starts free for small-traffic websites, and paid plans with more features are available for higher-traffic sites.