Freshmarketer vs Smartlook

Struggling to choose between Freshmarketer and Smartlook? Both products offer unique advantages, making it a tough decision.

Freshmarketer is a Business & Commerce solution with tags like marketing, automation, crm, lead-capture, email-marketing, analytics.

It boasts features such as Lead capture forms, Email marketing campaigns, Automation workflows, Contact management, Analytics and pros including Designed for small businesses, Easy to use interface, Affordable pricing, Integrates with other Freshworks products.

On the other hand, Smartlook is a Ai Tools & Services product tagged with analytics, heatmaps, recordings, user-behavior.

Its standout features include Session recordings, Heatmaps, Funnels, Form analytics, User analytics, and it shines with pros like Easy to implement, Affordable pricing, Good customer support, Intuitive dashboard.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Freshmarketer

Freshmarketer

Freshmarketer is a marketing automation and CRM platform designed for small businesses. Key features include lead capture forms, email marketing campaigns, simple automation workflows, contact management, and analytics.

Categories:
marketing automation crm lead-capture email-marketing analytics

Freshmarketer Features

  1. Lead capture forms
  2. Email marketing campaigns
  3. Automation workflows
  4. Contact management
  5. Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Designed for small businesses

Easy to use interface

Affordable pricing

Integrates with other Freshworks products

Cons

Limited customization options

Can be overwhelming for non-technical users

Limited reporting and analytics features


Smartlook

Smartlook

Smartlook is a user experience analytics software that records visitors' interactions on websites and mobile apps. It generates heatmaps, session recordings, and user analytics to help understand user behavior.

Categories:
analytics heatmaps recordings user-behavior

Smartlook Features

  1. Session recordings
  2. Heatmaps
  3. Funnels
  4. Form analytics
  5. User analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to implement

Affordable pricing

Good customer support

Intuitive dashboard

Cons

Limited customization options

No A/B testing

Data sampling for some plans