Freshmarketer vs Hotjar

Struggling to choose between Freshmarketer and Hotjar? Both products offer unique advantages, making it a tough decision.

Freshmarketer is a Business & Commerce solution with tags like marketing, automation, crm, lead-capture, email-marketing, analytics.

It boasts features such as Lead capture forms, Email marketing campaigns, Automation workflows, Contact management, Analytics and pros including Designed for small businesses, Easy to use interface, Affordable pricing, Integrates with other Freshworks products.

On the other hand, Hotjar is a Ai Tools & Services product tagged with analytics, heatmaps, recordings, surveys, feedback.

Its standout features include Heatmaps, Recordings, Funnels, Surveys, Feedback Polls, In-Page Analytics, Conversion Funnels, User Recordings, Form Analysis, Feedback Widgets, and it shines with pros like Easy to use interface, Detailed analytics and insights, User session recordings, Integration with popular tools, Good customer support.

To help you make an informed decision, we've compiled a comprehensive comparison of these two products, delving into their features, pros, cons, pricing, and more. Get ready to explore the nuances that set them apart and determine which one is the perfect fit for your requirements.

Freshmarketer

Freshmarketer

Freshmarketer is a marketing automation and CRM platform designed for small businesses. Key features include lead capture forms, email marketing campaigns, simple automation workflows, contact management, and analytics.

Categories:
marketing automation crm lead-capture email-marketing analytics

Freshmarketer Features

  1. Lead capture forms
  2. Email marketing campaigns
  3. Automation workflows
  4. Contact management
  5. Analytics

Pricing

  • Freemium
  • Subscription-Based

Pros

Designed for small businesses

Easy to use interface

Affordable pricing

Integrates with other Freshworks products

Cons

Limited customization options

Can be overwhelming for non-technical users

Limited reporting and analytics features


Hotjar

Hotjar

Hotjar is a user experience analytics and feedback software that helps website owners understand how visitors are using their site. It offers features like heatmaps, recordings, funnels, surveys, and feedback polls.

Categories:
analytics heatmaps recordings surveys feedback

Hotjar Features

  1. Heatmaps
  2. Recordings
  3. Funnels
  4. Surveys
  5. Feedback Polls
  6. In-Page Analytics
  7. Conversion Funnels
  8. User Recordings
  9. Form Analysis
  10. Feedback Widgets

Pricing

  • Freemium
  • Subscription-Based

Pros

Easy to use interface

Detailed analytics and insights

User session recordings

Integration with popular tools

Good customer support

Cons

Can get expensive for larger websites

Limited customization options

Recording limit per site