What is Hotjar?
Hotjar is a powerful user experience analytics and feedback software that helps website owners understand how visitors are truly using their site. Some of the key features Hotjar provides include:
- Heatmaps - See where users click, tap, scroll, and focus attention on each page
- Recordings - Watch individual user sessions to see struggles and page interactions
- Funnels - Visualize user drop-off rates for key journeys to optimize conversion funnels
- Surveys - Get feedback directly from visitors to understand preferences
- Feedback Polls - Quickly add feedback boxes to get input on designs, concepts, ideas
Hotjar provides invaluable user behavior data and feedback to make data-driven decisions to improve website usability, conversions, and overall user experience. It works by placing a small snippet of tracking code on web pages to gather anonymous information about visitor interactions and behaviors.
With easy-to-use analysis and visualizations of the aggregated data, Hotjar gives product teams, marketing teams, UX designers and website owners actionable insights to understand their customers and create better experiences across websites and mobile apps. It integrates seamlessly with popular tools like Google Analytics as well.