Hotjar
Hotjar is a user experience analytics and feedback software that helps website owners understand how visitors are using their site. It offers features like heatmaps, recordings, funnels, surveys, and feedback polls.
analytics
heatmaps
recordings
surveys
feedback
Hotjar: User Experience Analytics and Feedback Software
Hotjar helps website owners understand how visitors are using their site with features like heatmaps, recordings, funnels, surveys, and feedback polls.
What is Hotjar?
Hotjar is a powerful user experience analytics and feedback software that helps website owners understand how visitors are truly using their site. Some of the key features Hotjar provides include:
- Heatmaps - See where users click, tap, scroll, and focus attention on each page
- Recordings - Watch individual user sessions to see struggles and page interactions
- Funnels - Visualize user drop-off rates for key journeys to optimize conversion funnels
- Surveys - Get feedback directly from visitors to understand preferences
- Feedback Polls - Quickly add feedback boxes to get input on designs, concepts, ideas
Hotjar provides invaluable user behavior data and feedback to make data-driven decisions to improve website usability, conversions, and overall user experience. It works by placing a small snippet of tracking code on web pages to gather anonymous information about visitor interactions and behaviors.
With easy-to-use analysis and visualizations of the aggregated data, Hotjar gives product teams, marketing teams, UX designers and website owners actionable insights to understand their customers and create better experiences across websites and mobile apps. It integrates seamlessly with popular tools like Google Analytics as well.
Hotjar Features
Features
- Heatmaps
- Recordings
- Funnels
- Surveys
- Feedback Polls
- In-Page Analytics
- Conversion Funnels
- User Recordings
- Form Analysis
- Feedback Widgets
Pricing
- Freemium
- Subscription-Based
Pros
Easy to use interface
Detailed analytics and insights
User session recordings
Integration with popular tools
Good customer support
Cons
Can get expensive for larger websites
Limited customization options
Recording limit per site
Official Links
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